The Programming Insider: NBC’s The Voice Builds From Stellar Debut

Stats up from stellar debut

 

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings: CBS Wins; Weekly Gains for NBC's The Voice 

National Ratings in Prime-Time: Week of April 25, 2011

Ratings Box: What’s Hot/What’s Not

On the Air Tonight: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: Eight Is Too Much

PRIME-TIME METERED MARKET TUESDAY RATINGS: CBS Wins; Weekly Gains for NBC's The Voice

Tuesday 5/03/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

CBS: 9.5/15, ABC: 8.8/14, NBC: 7.1/11, Fox: 4.5/ 7, CW: 0.9/ 1

Percent Change from the Year-Ago Evening (Tuesday 5/04/10):

Note: American Idol aired on Fox on the year-ago evening.

NBC: +39, ABC: +33, CBS and CW: no change each, Fox: -56

Yesterday’s Winners:

NCIS (CBS), Glee (Fox), NCIS: Los Angeles (CBS), The Voice (NBC), The Good Wife (CBS)

Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Traffic Light (Fox), Hellcats (CW)

Ratings Breakdown:

CBS led this first Tuesday in May in the overnights on the strength of NCIS (#1: 11.2 rating/17 share), spinoff NCIS: Los Angeles (#2: 8.8/13), and critically acclaimed The Good Wife (#1: 8.6/14), which is expected to rack up a slew of additional Emmy nominations for its sophomore season.  Second-place ABC got a major boost, of course, from the live Dancing With the Stars Results Show, which finished as the top-rated show of the evening with an 11.8/18 at 9 p.m. But third-place NBC also has plenty to crow about courtesy of week two of singing competition The Voice, which perked up to an 8.1/12 from 9-11 p.m. Comparably, that built by 8 percent from its stellar debut one week earlier (7.5/12 on April 26, which translated into 11.78 million viewers and a 5.1/13 among adults 18-49).  Here is the half-hour breakdown:

The Voice (NBC)

9:00 p.m.: 7.7/11 (#3)

9:30 p.m.: 8.4/12 (#3)

10:00 p.m.: 8.3/13 (#2)

10:30 p.m.: 8.1/13 (#1)

Comparably, The Voice built from a one-hour version of lead-in The Biggest Loser (#4: 5.1/ 8 at 8 p.m.) by a hefty 59 percent.  And versus the recent February 2011 time period average (4.6/ 7) this is an increase of 76 percent. How do you like that? NBC has a bona fide hit!

Moving back to ABC, an 8 p.m. recap telecast of Dancing With the Stars, which is now scheduled in the time period for the remainder of the season (see TV Tidbits below), finished a very respectable second with a 7.1/11 in the overnights.  Leading out of the aforementioned 11.8/18 for Dancing With the Stars at 9 p.m. was recent crime-solving entry Body of Proof at a third-place 7.4/12 at 10 p.m.  While that looks positive on paper, retention out of the 9:30 p.m. portion of Dancing With the Stars (12.3/18) lacked at just 60 percent.  Regardless, you can expect to see Body of Proof on ABC’s lineup next fall.

Over at Fox, young adult magnet Glee finished third in the overnights at 8 p.m., with a 6.5/10. Comparably, that should be enough to warrant a time period win among key adults 18-49 (not to mention adults 18-34, of course). But critically acclaimed sitcom Raising Hope, a Mr. TV favorite, continues to squander the lead-in support with a fourth-place 3.2/ 5 in the 9 p.m. half hour (and retention of only 49 percent out of the 8:30 p.m. portion of Glee – 6.5/10).  Significantly worse was Traffic Light at a fourth-place 2.0/ 3 at 9:30 p.m.  Note to the cast and crew on Traffic Light: avoid anything pink-colored in the mail.