The Programming Insider: Monday 7/11/11

In Today's Issue

Prime-Time Ratings:

Weekend Results

Ratings Box:

What’s Hot/What’s Not

On the Air Tonight:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Happy 1000th

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PRIME-TIME RATINGS:

Weekend Highlights

Friday 7/08/11

Note: The following results are based on the fast affiliate ratings (Live-Plus-Same-Day data).

Household Rating/Share 

CBS: 4.1/ 8, NBC: 3.3/ 6, ABC: 2.8/ 5, Fox: 1.8/ 3, CW: 0.6/ 1

Total Viewers:

CBS: 6.26 million, NBC: 4.80, ABC: 4.43, Fox: 2.85, CW: 876,000

Adults 18-49:

ABC: 1.3 rating/4 share, NBC: 1.2/ 4, CBS: 1.1/ 4, Fox: 0.8/ 3, CW: 0.3/ 1

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 33 percent at this same point last year to approximately 38 percent at present, the overall results may be negatively impacted.

Friday’s Winners:

Nothing

Friday’s Losers (excluding repeats):

Friday Night Lights (NBC) and the evening overall.

Ratings Breakdown:

It was a typically low-rated summer Friday of mixed leadership, with CBS the most-watched network (at 6.26 million viewers) and ABC No. 1 among adults 18-49 (with a 1.3 rating in the demo).  Sixty-two percent of Friday’s lineup was encore telecasts.

CBS opened the evening with an original installment of Canadian drama Flashpoint (Viewers: #1, 6.23 million; A18-49: #1t, 1.2 rating/5 share at 8 p.m.), which is not the attraction it once was, followed by repeats of CSI: N.Y. (Viewers: #1, 5.96 million; A18-49: #3, 0.9/ 3) and Blue Bloods (Viewers: #1, 6.58 million; A18-49: #3, 1.0/ 3) from 9-11 p.m.

Fox filled the evening with repeats of Bones (Viewers: #3, 3.13 million; A18-49: #3, 0.8/ 3) and House (Viewers: #4, 2.58 million; A18-49: #4, 0.8/ 3).

Elsewhere, repeats of ABC’s Shark Tank (Viewers: #2, 4.09 million; A18-49: #1t, 1.2/ 5 at 8 p.m.) and Primetime: What Would You Do? (Viewers: #3, 3.95 million; A18-49: #2, 1.3/ 4 at 9 p.m.) led into long-running newsmagazine 20/20 at 5.24 million viewers (#3) and a second-place 1.4/ 5 among adults 18-49 at 10 p.m.

NBC aired the second-to-last episode of Friday Night Lights (Viewers: #4, 3.00 million; A18-49: #4, 0.7/ 3), which never had the luxury of finding an audience, followed by two-hours of Dateline at 5.70 million viewers (#2) and a dominant 1.5/ 5 in the demo from 9-11 p.m.  Last-place The CW aired encore telecasts of Smallville (Viewers: #5, 1.05 million; A18-49: #5, 0.4/ 1) and Supernatural (Viewers: #5, 704,000; A18-49: #5, 0.3/ 1).

Unlike Saturday, which the networks have abandoned, Friday next season will feature two new dramas (CBS’ A Gifted Man and Grimm on NBC) and new time periods for ABC’s Extreme Makeover: Home Edition, the final season of NBC’s Chuck, and Nikita on The CW.  Since ABC has pushed Shark Tank back to midseason, what the network will air in the Friday 9 p.m. hour this fall has not been determined.

Here is the upcoming Friday night lineup (with new shows in caps).

ABC

8:00 p.m. Extreme Makeover: Home Edition (new day)

9:00 p.m. TBD

10:00 p.m. 20/20

CBS

8:00 p.m. A GIFTED MAN