The Programming Insider: CBS Wins Thursday Overnights

Royal Pains on USA leads Wednesday on cable

In Today's Issue


Prime-Time Metered Market Thursday Ratings:

CBS Wins; ABC and Fox Tied for No. 2

Ratings Box:

What’s Hot/What’s Not

On the Air This Weekend:

Prime-Time Programming Options

TV Tidbits:

Notes of Interest

TV Trivia Time:

Four Legged Starlet


Note: The Programming Insider will be going on a brief hiatus until Monday, August 8.



CBS Wins; ABC and Fox Tied for No. 2

Thursday 7/28/11

Household Rating/Share

CBS: 4.1/ 7, ABC and Fox: 3.4/ 6 each, NBC: 2.0/ 3, CW: 0.7/ 1

Yesterday’s Winners:

The Big Bang Theory R (CBS), So You Think You Can Dance (Fox), Big Brother (CBS)

Note: The year-to-year overnight comparisons are not available today.

Ratings Breakdown:

CBS led this fourth Thursday in July, beating No. 2 ABC and Fox by seven-tenths of a rating point.  Fourth overall was NBC, followed by more encore telecasts on The CW.  Fifty-four percent of last night’s line-up were repeats.

CBS opened with encores of sitcoms The Big Bang Theory (#1: 4.7 rating/9 share), which was the top-rated show of the evening, followed by a repeat of Saturday bound Rules of Engagement at a third-place 3.6/ 7 at 8:30 p.m.  Next was the live eviction episode of Big Brother (#1: 4.3/ 7 – so long, Dominic), which is expected to lead the evening among key adults 18-49, followed by an encore telecast of The Mentalist at a dominant 3.9/ 7 at 10 p.m.

ABC filled the evening with original episodes of Wipeout (#2: 3.9/ 7), which is not the big summer hit it once was because it aired all season, Expedition Impossible (#2: 3.0/ 5), which has lost steam since Big Brother stepped into the 9 p.m. hour, and Canadian drama Rookie Blue (#2: 3.4/ 6).  Fox aired the live So You Think You Dance Results Show (#1: 4.5/ 8), which holds up every summer, and a repeat of failed reality/competition Plain Jane (#5: 0.6/ 1), which is certainly no better the second time around.

Elsewhere, NBC filled the evening with repeats of Community (#4: 1.5/ 3), Parks and Recreation (#4: 1.5/ 3), The Office (#4: 1.9/ 3), 30 Rock (#4: 1.7/ 3) and Law & Order: SVU (#3: 2.6/ 5).  And The CW capped it off with encore telecasts of The Vampire Diaries (#5: 0.8/ 1) and Plain Jane (#5: 0.6/ 1).

Source: Nielsen Media Research data (R = repeat)



What’s Hot/What’s Not

Record Gene Simmons Family Jewels:

A&E non-scripted reality staple Gene Simmons Family Jewels closed the sixth season on Tuesday with its most-watched episode ever (3.0 million viewers) and a record performance in adults 18-49 (1.7 million) and adults 25-54 (1.9) at 10 p.m.  Comparably, season six netted double-digit percent increases versus season five, including 29 percent in total viewers, 33 percent in adults 25-54 and 29 percent in adults 18-49.

Cable Scorecard – Wednesday, July 27:

USA scripted drama staple Royal Pains was the most-watched show, while the 10 p.m. edition of A&E’s red-hot Storage Wars led the adult 18-49 troops.  Here are the results, ranked in order of total viewers, for Wednesday, July 27:

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