The Programming Insider: CBS Finales Best ABC

NCIS on CBS wraps another successful season with a dominant 11.7

In Today's Issue:

Prime-Time Metered Market Tuesday Ratings: CBS Wins; Solid Dancing Ignited ABC

CBS in 2011-12: Five New Series, Changes on Every Night of the Week

Ratings Box: What’s Hot/What’s Not

On the Air Tonight: Prime-Time Programming Options

TV Tidbits: Notes of Interest

TV Trivia Time: One Network

Note: The Programming Insider will not be published tomorrow, but look for the unveiling of The CW’s fall 2011 line-up on Adweek.com.

PRIME-TIME METERED MARKET TUESDAY RATINGS: CBS Wins; Solid Dancing Ignited ABC

Tuesday 5/17/11

Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.  All times are ET/PT.

Household Rating/Share

CBS: 10.2/16, ABC: 9.9/15, NBC: 5.1/ 8, Fox: 4.8/ 7, CW: 1.1/ 2

Note: The year-to-year comparisons are not available today.

Yesterday’s Winners:

Dancing With the Stars (ABC), NCIS (CBS), NCIS: Los Angeles (CBS), The Good Wife (CBS), The Voice (NBC)

Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Breaking In (Fox), Hellcats (CW)

Ratings Breakdown:

It was the overnight battle of CBS vs. ABC, with a night of season finales on CBS inching past the home of Dancing With the Stars by 3 percent.  In the distant No. 3 spot was NBC, followed by Fox and The CW.

NCIS on CBS closed another successful season with a dominant 11.7 rating/18 share at 8 p.m., followed by spinoff NCIS: Los Angeles (#2: 10.3/15) and The Good Wife (#1: 8.8/14) from 9-11 p.m.  Kudos to the Eye net for an outstanding Tuesday this season.  ABC continues to milk Dancing With the Stars for all its worth with 8 p.m. special Dancing With the Stars: Freestyle Edition (#2: 9.8/15) leading into the live results show at a first-place 12.7/19 at 9 p.m.  So long, Ralph “Karate Kid” Macchio.  Capping off the evening for the alphabet net was just renewed Body of Proof at a second-place 7.3/12 at 10 p.m.  Comparably, however, retention for Body of Proof out of the 9:30 p.m. portion of Dancing With the Stars was only 55 percent.

Next fall on ABC are new sitcoms Last Man Standing and Man Up leading into Dancing With the Stars and Body of Proof.

Over at NBC, standout The Voice lost steam with a third-place 6.2/10 at 10 p.m.  But that was still 32 percent above the 9:30 p.m. portion of The Biggest Loser (#3: 4.7/ 7).  And it is expected to easily win the time period among adults 18-49.  Overall, two-hours of The Biggest Loser, which is one too many, averaged a 3.5/ 7 from 8-10 p.m.  Next fall, The Biggest Loser and family drama Parenthood remain intact.

Next was Fox care of demo-friendly Glee (#3: 6.7/10 at 8 p.m.), which officially peaked earlier in the season, and sitcoms Raising Hope (#4: 3.6/ 5) and canceled Breaking In (#4: 2.2/ 3).  As a reminder, Raising Hope moves to Tuesdays at 9 p.m. next fall out of upcoming sitcom New Girl.

Last and very least was The CW’s combination of the season-finale of just renewed One Tree Hill (#5: 1.3/ 2) and the series-finale of Hellcats (#5: 1.0/ 1), which clearly earned its pink slip.

Source: Nielsen Media Research data (R = repeat)

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