Procter & Gamble Says Goodbye to the People's Choice Awards

Consumer goods corporation sells its awards show franchise to E! Entertainment Television

Created in 1975 by Bob Stivers, the People’s Choice Awards were acquired in 1982 by Procter & Gamble Co. This week, there was another passing of the populist awards show torch. For somewhere around $10 million, P&G has sold the franchise to NBCUniversal’s E! Entertainment Television.

In a circulated statement, NBCUniversal chairwoman Bonnie Hammer said she believes E! and its large group of associated international channels can push the CBS-TV program to “a whole new level.”

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