Kids Programming Startup Pocket.Watch Adds Chief Revenue Officer

Initial partnerships have been struck with HobbyKids TV and Kenan Thompson

Unusually, a majority of the photos highlighting the executive team of, a kids’ programming brand launched this spring with $6 million in funding, look like this.

What’s more, in the case of employees who do not have children, pets are often highlighted alongside them in the photos instead. For example,’s director of corporate strategy Beau Carucci is pictured with his dog Clancy, whom he and his wife “love like a son.”

Into this organic mix comes Stone Newman, announced today as’s chief revenue officer. “I never thought I’d say this,” Newman declares in the release, “but being a father of toddler twin girls and a 7 ½ year old son, I can’t wait to bring my new work home to my kids.”

Newman began his career in New York with stints with toy manufacturers Tyco and Hasbro, before starting his own company, Sababa Toys, which mainly licensed and distributed variations of well-known products. Among these was a New York Yankees Rubik’s Cube and a SpongeBob Squarepants version of the board game UNO, which turned out to be Sababa’s bestseller.

From there, Newman went on to work as president of global consumer products licensing for Genius Brands International. Investors in, based in Culver City, Calif., include actor Robert Downey Jr., CBS chairman Less Moonves and Avatar-Titanic producer Jon Landau.

Previously on Adweek:
Kenan Thompson Is Tapping the Magic of All That to Produce a Sketch Comedy Show for Kids

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