Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Nielsen announced Wednesday (Jan. 20) it had signed Black Crow Media for its radio ratings service in Huntsville, Ala. Black Crow, owner of 22 radio stations in five markets, operates three radio stations in Huntsville, where it uses Nielsen radio ratings as currency.
Nielsen launched its challenge to Arbitron last year. The service uses a “sticker diary” to measure radio listening in 51 small and midsize markets. Huntsville (market rank No. 107) is one of only two markets Nielsen measures twice a year; the other markets are only measured once a year.
“Nielsen’s
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in