NBC Sports Scores 14% Ratings Bump in NHL Stanley Cup Finals

NBC Sports’ Saturday and Sunday coverage of the NHL Stanley Cup Conference Finals earned a combined 1.6 overnight household rating and a 4 share, an increase of 14 percent over last year, according to Nielsen Media Research data.

Saturday’s broadcast of Game 5 between the Dallas Stars and Detroit Red Wings, won by Dallas 2-1, earned a 1.5/4 (1:30-4:15 p.m. ET), a 25 percent increase over 2007 (1.2/3, 2-4:45 p.m. ET, Ottawa Senators at Buffalo Sabres). The game recorded a 14.1/34 rating and share in the Detroit market.

Sunday’s coverage of the clinching Game 5 between the Philadelphia Flyers and Pittsburgh Penguins earned a 1.7/4 (3-5:45 p.m. ET), a 6 percent increase over 2007 (1.6/4, 3-6:30 p.m. ET, Anaheim Ducks at Detroit). Ratings and share in the Pittsburgh market were a 26.1/46.

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