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NBC’s Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night.
Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics’ Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift in total audience due to the TAD metric, which measures broader consumption by calculating average-minute viewing across NBC, cable and digital platforms.
The 19.2
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