NBC Makes Summer Changes


Thursday, July 1, 2010


Prime-Time Metered Market Wednesday Ratings:

NBC Wins; Fox the Network to Beat Among Adults 18-49


Ratings Box:

What’s Hot/What’s Not


On the Air Tonight:
Prime-Time Programming Options 


TV Tidbits:

Notes of Interest


TV Trivia Time:

Ride ‘Em, Clint!

Prime-Time Metered Market Wednesday Ratings:
NBC Wins; Fox the Network to Beat Among Adults 18-49


Wednesday 6/30/10



NBC   5.7/10
Fox     4.5/ 8
CBS    3.8/ 7
ABC   2.7/ 5
CW     0.8/ 1

-Percent Change From the Year-Ago Evening (Wednesday, July 1, 2009):

CW: +14, NBC: +10, Fox: – 2, CBS: -21, ABC: -23

-Yesterday’s Winners:

America’s Got Talent (NBC), So You Think You Can Dance (Fox)

-Yesterday’s Losers (excluding repeats):

With 77 percent of the line-up in repeats, there was nothing original that qualified as a “loser.”


-Ratings Breakdown:

America’s Got Talent lifted NBC to another Wednesday overnight victory, with a 1.2 rating point advantage over the home of So You Think You Can Dance, Fox. But Fox could, once again, have the edge among adults 18-49. Third overall was a night of repeats on CBS, followed by ABC, which was also in second-runs, and two encore telecasts of America’s Next Top Model on The CW. 


A repeat of America’s Got Talent still managed to win the 8 p.m. hour in the overnights, with a 4.8 rating/9 share. Next was the original edition at a very dominant 8.0/13 from 9-10 p.m., followed by a repeat of Law & Order: SVU at a 4.2/ 7. Comparably, SVU tied a repeat of CBS’ CSI: NY for first in the overnights at 10 p.m.


So You Think You Can Dance on Fox averaged a 4.5/ 8 in the overnights from 8-10 p.m., which was down by only two percent from its also two-hour performance on July 1, 2009 (4.6/ 8). Here is the half-hour breakdown:


So You Think You Can Dance (Fox)

8:00 p.m.: 4.6/ 8 (#1)

8:30 p.m.: 4.6/ 8 (#2)

9:00 p.m.: 4.5/ 8 (#3)

9:30 p.m.: 4.5/ 7 (#3)


Given the expected top 10 finish for the week among adults 18-49, consider this another “winning” performance for the dance competition. Go Alex!


CBS had nothing unusual to report with its encore line-up of How I Met Your Mother (#3t: 2.8/ 5), Rules of Engagement (#3t, 2.7/ 5), Criminal Minds (#3: 4.4/ 8), which always picks up steam at 9 p.m., and aforementioned CSI: NY (#1t: 4.2/ 7). ABC aired two repeat episodes of The Middle (#3t: avg. 2.7/ 5 from 8-9 p.m.), which is worthy of new viewers this summer, Modern Family (#4: 2.9/ 5), Cougar Town (#4: 2.3/ 4) and a 10 p.m. edition of Castle (#3: 2.8/ 5).


The CW capped off the evening with two repeats of America’s Next Top Model at an average 0.8/ 1 in the demo from 8-10 p.m.


Although I do not have immediate access to the cable overnights, if you are looking for something original worth watching on Wednesday, you must check out original TV Land sitcom Hot in Cleveland, which should be getting its renewal papers any day now.  Unlike many of the more “creative” sitcoms cluttering the airwaves, the familiar feeling Hot in Cleveland is lively and just plain funny. 


As a reminder, here is what you will be seeing on the broadcast networks on Wednesday this fall (with new shows in caps and bolded):

 8:00 p.m.: The Middle (new time)
 9:00 p.m.: Modern Family

 9:30 p.m. Cougar Town

10:00 p.m.: THE WHOLE TRUTH

 8:00 p.m.: Survivor: Nicaragua (new day)

 9:00 p.m.: Criminal Minds
10:00 p.m.: THE DEFENDERS
 8:00 p.m.:  UNDERCOVERS

9:00 p.m.: Law & Order: SVU (new time)