MyNetwork TV Pins Future on WWE's Brawn

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Earlier this month, MyNetworkTV assured World Wrestling Entertainment fans that SmackDown would survive a restructuring of the channel’s business model, a shift from the traditional broadcast template to a hybrid that more closely resembles a cable network, only with broadcast affiliates.

While MyNetwork plans to shrink its broadcasting day, paring its weekly programming load down to 10 hours from an even dozen—Saturday is being returned to its 180 affiliates—SmackDown will remain in place, serving as the channel’s beefy saviour in transitionary and recessionary times.

At

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in