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After a two-month review, MTV Networks has identified its new digital ad-sales chief, elevating Kevin Arrix to executive vp, digital advertising sales.
In his new role, Arrix will lead MTVN’s digital ad sales efforts for the company’s portfolio of networks, including: MTV, VH1, Nickelodeon, Comedy Central, Spike TV, CMT and Logo. He will also oversee MTVN’s Digital Fusion initiative, as well as MTVN’s Tribes, a series of demographic-focused vertical ad networks.
Arrix served most recently as senior vp, digital advertising sales.
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