Mixed Weekend Overnight Leadership

THE PROGRAMMING INSIDER
Monday, December 8, 2008
 
Prime-Time Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
Mad About Employment
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Prime-Time Ratings:
Weekend Highlights
 
Friday 12/05/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
CBS   6.010
ABC 3.7/ 6
Fox    3.3/ 6
NBC 2.7/ 5
CW    1.2/ 2
 
-Total Viewers:

CBS: 9.29 million, ABC: 6.25, Fox: 5.32, NBC: 3.94, CW: 1.81

 
-Adults 18-49:

CBS: 2.2 rating/7 share, ABC: 2.0/ 6, Fox: 1.3/ 4, NBC: 1.1/ 3, CW: 0.5/ 2

 
——————–
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
———-
 
-Friday’s Winners:
Ghost Whisperer (CBS), Numb3rs (CBS)
 
-Should Never Have Been Moved from Thursday:

Are You Smarter Than a 5th Grader? (Fox), Don’t Forget the Lyrics (Fox)

 
-Friday’s Losers (excluding repeats):

Greatest Holiday Moments: TV & Film Countdown (NBC), Lipstick Jungle (NBC), Dateline (NBC)

 
———-
 
-Ratings Breakdown:

CBS stepped back into the Friday winner’s circle with its combination of Ghost Whisperer (Viewers: #1, 9.71 million; A18-49: #1, 2.4 rating/8 share), a repeat of Numb3rs (Viewers: #1, 8.45 million; A18-49: #2, 1.9/ 6) and the regularly scheduled edition of Numb3rs (Viewers: #1, 9.72 million; A18-49: #1, 2.4/ 7). As a reminder, season two of Canadian drama Flashpoint moves into the Friday 9 p.m. hour in January. Good move, CBS.

 

Second overall was ABC care of repeat theatrical Dr. Seuss’ How the Grinch Stole Christmas (Viewers: #2, 6.17 million; A18-49: #2, 2.1/ 7 from 8-10 p.m.) in place of the regularly scheduled Wife Swap and Supernanny, and veteran 20/20 (Viewers: #2, 6.42 million; A18-49: #2, 1.8/ 6 at 10 p.m.).

 

Next was Fox with its non-scripted combination of Are You Smarter Than a Fifth Grader? (Viewers: #3, 5.45 million; A18-49: #3, 1.4/ 4) and Don’t Forget the Lyrics (Viewers: #3, 5.19 million; A18-49: #3, 1.5/ 5), which will be replaced in February by relocated Terminator: The Sarah Connor Chronicles and new Joss Whedon drama Dollhouse. Thank you, Fox, for trying to be aggressive on Friday. Too bad, though, that the target audience is unlikely to be home to watch live. 

 

Fourth overall was NBC’s deadly line-up of special Greatest Holiday Moments: TV & Film Countdown (Viewers: #4, 4.44 million; A18-49: #4. 1.0/ 3), the 9 p.m. time period debut of now officially doomed Lipstick Jungle (Viewers: #4, 3.58 million; A18-49: #4, 1.1/ 3), and the 10 p.m. time period debut of Dateline, which finished a distant third in both total viewers (#3, 3.80 million) and adults 18-49 (#3, 1.1/ 3).

 

Last, and very least, was the CW’s repeat holiday combination of Grandma Got Run Over By a Reindeer (Viewers: 1.89 million; A18-49: 0.6/ 2) and The Story of Santa Claus (Viewers: 1.73 million; A18-49: 0.5/ 2). Fortunately for the CW, I do not label repeats as “losers.”

 
Source: Nielsen Media Research data (R = repeat)
 
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Saturday 12/06/08

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 
              HH
          Rtg/Shr
ABC 5.3/ 9
CBS   3.7/ 6
Fox    3.4/ 6
NBC 2.6/ 5
 
-Total Viewers:
ABC: 8.41 million, Fox: 5.36, CBS: 5.34, NBC: 3.97
 
-Adults 18-49:

ABC: 2.8 rating/8 share, Fox: 1.8/ 6, CBS: 1.3/ 4, NBC: 0.9/ 3

 
———-
 

Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 20 percent at this same point last year to approximately 28 percent at present, the overall results may be negatively impacted.

 
———-
 
-Saturday’s Winners:
Saturday Night Football (ABC)
 
-Saturday’s Losers (excluding repeats):
Crusoe (NBC) and the night overall
 
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-Ratings Breakdown:

Saturday Night Football on ABC, Oklahoma vs. Missouri on the Big 12 Football Championship, scored an easy (albeit non-spectacular) victory, with an average 8.41 million viewers and a 2.8 rating/8 share among adults 18-49 from 8-11 p.m. As a reminder, results for any live sporting event are always approximate. Since this was a typical low HUT level Saturday, you can consider this a “winning” performance.