Letterman vs. Conan Update

Thursday, June 18, 2009
Ratings Box:
What’s Hot/What’s Not

On the Air Tonight:
Prime-Time Programming Options 

TV Tidbits:
Notes of Interest
TV Trivia Time:

A Guardian Celebrity


Note: Due to the recent switch to digital broadcast television, the metered market rating results are delayed this week. Wednesday, June 17, therefore, is not included today.


Ratings Box:

What’s Hot/What’s Not
-Mixed Returns for TNT Tuesday:

TNT’s revamped Tuesday, which launched this week with the debuts of Wedding Day and Hawthorne and the season-premiere of Saving Grace, netted mixed results.  The launch of non-scripted Wedding Day disappointed at 8 p.m., with just 853,000 viewers, 396,000 adults 18-49 and 341,000 adults 25-54. But medical drama Hawthorne, featuring Jada Pinkett Smith, was clearly sampled at 9 p.m. with 3.83 million viewers, 1.57 million adults 18-49 and 1.64 million adults 25-54. Lifted by Hawthorne, the third season-premiere of Holly Hunter’s Saving Grace outdelivered its season two average by four percent in total viewers (3.47 million) and as high as 31 percent among adults 18-34 (331,000). 

-Conan vs. Letterman Update:

Based on the fast national rating results for Tuesday, June 16, late night dominance was back in Conan O’Brien’s court, with the new host of NBC’s The Tonight Show beating CBS’ The Late Show with David Letterman by 100 percent in adults 18-49 (1.4 vs. 0.7 rating), 40 percent in adults 25-54 (1.4 vs. 1.0) and 275 percent in adults 18-34 (1.5 vs. 0.4). One night earlier, Letterman was in the winner’s circle. Stay tuned. 

-Zeke and Luther Score on Disney XD:

New original series Zeke and Luther opened on Disney XD on Monday, June 15 as the cable net’s No. 1 half-hour series debut to-date among kids 6-14 (305,000) and tweens 9-14 (183,000). Zeke and Luther lifted Disney XD to its highest-rated Monday 8:30 p.m. performance historically among kids 6-11 (506,000) and all target boy demos, and second best in kids 6-14 and tweens 9-14.


Source: Nielsen Media Research data (* = canceled)


On the Air Tonight:
Prime-Time Programming Options

Thursday 6/18/09
 8:00 p.m. Ugly Betty (R)
 9:00 p.m. Grey’s Anatomy (R)

10:00 p.m. Private Practice (R)


 8:00 p.m. How I Met Your Mother (R)

 8:30 p.m. How I Met Your Mother (R)

 9:00 p.m. CSI (R)

10:00 p.m. The Mentalist (R)


 8:00 p.m. I’m a Celebrity…Get Me Out of Here!

 9:00 p.m. The Office (R)
 9:30 p.m. 30 Rock (R)

10:00 p.m. The Listener


 8:00 p.m. Bones (R)

 9:00 p.m. So You Think You Can Dance Results Show


 8:00 p.m. Smallville (R)

 9:00 p.m. Supernatural (R)


 8:00 p.m. Movie: Dirty (R)


TV Tidbits:

Notes of Interest


-Wedlock or Deadlock to Test on The Fox Television Stations This Summer:

Wedlock or Deadlock, a new half-hour syndicated strip from Twentieth Television featuring psychologist and relationship expert Dr. Michelle Callahan will premiere on Monday, July 20 in a six-week test on the Fox Television Stations. The participating affiliates are in the New York, Philadelphia, Atlanta, Tampa, Phoenix, Orlando and Memphis markets. Spun-off off from a segment of veteran Divorce Court (and mirroring the limited launch of Debmar-Mercury talker The Wendy Williams Shows one year earlier), Wedlock or Deadlock will feature an engaged couple that has serious concerns about their relationship and whether they have what it takes to get married.


The limited launch of Wedlock or Deadlock is, of course, a test to see if the strip has the potential legs to succeed nationally. Long-running talkers like Live With Regis & Kelly from Disney-ABC and recently concluded The Montel Williams Show from CBS Television Distribution were also test-run on select stations initially, as was Twentieth’s departing The Morning Show With Mike & Juliet. 


-The Emmys Move Back to Original Date: