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The second of TBS’ historic Final Four telecasts, a white-knuckle battle between No. 8 seed Kentucky and the No. 2 Wisconsin Badgers, put up record numbers, making it the all-time most-watched nonfootball sporting event on cable.
According to Nielsen live-plus-same-day data, the Kentucky-Wisco nail-biter drew 16.3 million total viewers and a whopping 9.2 household rating, easily outgunning the previous cable record holder. (ESPN’s telecast of the Japan-USA Women’s World Cup Final in 2011 had set the previous high-water mark with an average draw of 13.5
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