THE PROGRAMMING INSIDER
Wednesday, March 16, 2011
Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Fox Poised for Victory among Adults 18-49
Week of March 7, 2011
What’s Hot/What’s Not
On the Air Tonight: Prime-Time Programming Options
Notes of Interest
TV Trivia Time:
Tuesday 3/15/11 Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only. All times are ET/PT.
-Percent Change from the Year-Ago Evening (Tuesday, 3/16/10):
NCIS R (CBS), Glee (Fox), NCIS: Los Angeles R (CBS)
-Yesterday’s Losers (excluding repeats):
V (ABC), Traffic Light (Fox), Detroit 1-8-7 (ABC)
Despite airing an evening of all repeats, CBS still dominated in the Tuesday overnights, besting second-place Fox by 1.6 rating points. But the home of Glee is a shoo-in for victory among adults 18-49 (and the other key young adult demos). Third overall was NBC, which did not succeed generating any interest in a Tuesday second-run telecast of reality/competition America’s Next Great Restaurant, followed by ABC and encore telecasts of One Tree Hill and Hellcats on The CW.
The NCIS encore won the 8 p.m. hour in the overnights, with an 8.5 rating/14 share, which only solidifies its value in off-network. While that did inch past Fox’s competing Glee (#2: 8.3/13) by two percent, Glee, no doubt, will have a significant advantage demographically.
Next on CBS was a repeat of spin-off NCIS: Los Angeles, which led the 9 p.m. hour with an 8.2/13, followed by a repeat of The Good Wife at an also dominant 5.6/ 9 at 10 p.m. But retention for The Good Wife out of the 9:30 p.m. portion of the NCIS: Los Angeles encore (8.1/13) was only 69 percent.
At 9 p.m. on Fox, worthy sitcom Raising Hope, a Mr. TV favorite, continued to squander the lead-in support, unfortunately, with a third-place 4.3/ 7 at 9 p.m. Comparably, retention out of the 8:30 p.m. portion of Glee (8.4/13) was only 51 percent. Significantly worse, however, was recent 9:30 p.m. entry Traffic Light (#4: 2.7/ 4), which is no better than former failed time period occupant Running Wilde.
Over at NBC, another two-hour edition of The Biggest Loser averaged a respectable 5.0/ 8 in the overnights from 8-10 p.m., building by half-hour as follows:
The Biggest Loser (NBC)
8:00 p.m.: 4.5/ 7 (#3)
8:30 p.m.: 4.7/ 7 (#3)
9:00 p.m.: 5.2/ 8 (#2)
9:30 p.m.: 5.7/ 9 (#2)
But NBC’s last-minute decision to slot a repeat of episode two of America’s Next Great Restaurant at 10 p.m. (in place of a Parenthood encore) fell flat with a last-place 2.6/ 4. Considering how poorly the cooking competition is performing on Sunday, this would have been new to many.
Elsewhere, ABC opened the evening with a repeat of on-the-fence No Ordinary Family (#4: 2.5/ 4 at 8 p.m.), followed by original installments of low-rated dramas V (#3: 3.9/ 6) and Detroit 1-8-7 (#2: 4.0/ 7) from 9-11 p.m. And The CW aired encore telecasts of aforementioned dramas One Tree Hill (#5: 0.7/ 1) and Hellcats (#5: 0.6/ 1). ABC will, of course, get a huge boost on Tuesday when Dancing with the Stars returns to the 9 p.m. hour on March 29.
Excluding a victory for CBS in households, it was a clean sweep for Fox for the week of March 7, with a first-place finish in total viewers and the three key demos — adults 18-49, adults 25-54 and adults 18-34. Comparably, the home of American Idol was on par from one year earlier. Next was CBS, which was on the double-digit downside, with erosion of as much as 28 percent among adults 18-34. ABC, NBC and The CW, in fact, all suffered noticeable losses from one year earlier.
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