Idol Ignited Fox Wins Wednesday; Competing Nets Still on the Map


Thursday, January 14, 2010


Prime-Time Metered Market Wednesday Ratings:
Idol Ignited Fox Wins; Competing Nets Close to Recent Levels


TCA Winter Press Tour 2010:

TV Tidbits:
Notes of Interest  

On the Air Tonight:

Prime-Time Programming Options


TV Trivia Time:

Good Evvvvvening


Prime-Time Metered Market Wednesday Ratings:
Idol Ignited Fox Wins; Competing Nets Close to Recent Levels

Wednesday 1/13/10


Fox 13.9/21
CBS   7.7/12
NBC 4.5/ 7
ABC 4.3/ 7
CW    0.6/ 1

-Percent Change From the Year-Ago Evening (Wednesday, January 14, 2009):
ABC: +26, CBS and NBC: +10 each, Fox: -17, CW: -33

-Yesterday’s Winners:

American Idol (Fox), Criminal Minds (CBS), Modern Family (ABC), CSI: NY (CBS)


-Yesterday’s Losers (excluding repeats)

The Jay Leno Show (NBC), Ugly Betty (ABC)


-Ratings Breakdown:

Fox led the midweek troops, with a first-place overnight Wednesday finish care of ongoing juggernaut American Idol. To my knowledge, no show in the history of television has ever been this dominant in its ninth season. But once Simon Cowell leaves next spring, Fox should take the high road, end Idol and use Cowell’s upcoming The X-Factor as its replacement. Ellen DeGeneres will suffice as Paula Abdul’s replacement, but no one can replace Simon. As planned, however, The X-Factor will air in the fall and there will be a replacement for Simon on American Idol.


CBS finished a solid second care of crime dramas Criminal Minds and CSI: NY, followed by NBC, ABC and another night of repeats on The CW. A 90-minute edition of American Idol averaged a very dominant 16.7 rating/25 share in the overnights from 8-9:30 p.m. Comparably, this was virtually identical to the 16.8/26 it averaged on the year-ago evening. 


Take a look at the results by half-hour:


American Idol (Fox)

8:00 p.m.: 15.2/23

8:30 p.m.: 17.3/26

9:00 p.m.: 17.7/26


A repeat of The Simpsons followed with a third-place 5.3/ 8 at 9:30 p.m. Given the platform, Fox could do better than a repeat out of Idol.


Speaking of American Idol, based on the final nationals, season nine of Idol opened with a mammoth 29.94 million viewers in the Tuesday 8-10 p.m. block – on par one year earlier. Regardless, competing CBS powerhouse NCIS, the most-watched scripted series on television, held up with 20.85 million viewers, followed by spin-off NCIS: Los Angeles at 15.60 million. Also on the map was another two-hour edition of NBC’s The Biggest Loser at 8.11 million. Needless to say, there is no better platform than network television.


Despite facing American Idol, CBS lost no steam with its second-place combination of The New Adventures of Old Christine (4.7/ 7), Gary Unmarried (4.3/ 6) and Criminal Minds (9.8/15) from 8-10 p.m. The Eye net moved into the overnight winners circle at 10 p.m. care of CSI: NY at a 9.0/15. In other words, life continues on CBS Wednesday despite the return of American Idol. NBC and ABC also fared close to recent levels against Idol.


NBC opened with medical drama Mercy at a fourth-place 4.0/ 6 at 8 p.m., followed by Law & Order: SVU (#4: 5.4/ 7) and flop The Jay Leno Show (#2: 4.0/ 7) from 9-11 p.m. ABC aired a repeat of Modern Family at 8 p.m. (#4: 3.8/ 6), followed by The Middle (#3: 4.1/ 6), the regularly scheduled edition of Modern Family (#2: 5.6/ 8), Cougar Town (#4, 5.2/ 8), which held 93 percent of the lead-in, and week two of relocated Ugly Betty (#3: 3.7/ 6 at 10 p.m.), which based on the ratings should really conclude this spring. As reported earlier this week, The Middle, Modern Family and Cougar Town have all been renewed for next season. As always, the growth for Modern Family out of The Middle (37 percent last night) and continued success among adults 18-49 lands it on the winner’s circle. Move over 30 Rock, Modern Family is poised for great success at The Emmys next September. 

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