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Adweek brought together two of the most-talked about topics in brand marketing: direct-to-consumer (DTC) and advanced television (ATV). The DTC Meets ATV: Advanced TV Summit, hosted at LinkedIn’s New York headquarters last week, included executives from platforms like Hulu, agencies including Dentsu Aegis and DTC brands like Ro.
In the opening keynote Viacom’s evp of ad solutions Karen Phillips sits down with Adweek TV editor Jason Lynch to discuss why more DTC brands are turning to TV to scale their business.
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