Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
USA Network regained the lead in the cable ratings race, averaging 2.76 million total viewers during the week of Feb. 15-22.
Boosted by WWE Raw, repeats of NCIS and its original series Burn Notice, USA also won the two top demos, drawing 1.19 million adults 25-54 and 1.12 million viewers 18-49, per Nielsen live-plus-same-day ratings data.
USA’s Monday night wrestling bloc was the third most-watched program on ad-supported cable last week, trailing only MSNBC’s telecast of the USA-Canada Olympic hockey showdown and a 13-minute post-game show.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in