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Heavy.com and cable network G4, both of which target a similarly tech savvy young male demographic, have entered into a Web content distribution partnership.
As part of the deal, both companies are set to begin hosting each other’s content on their various digital outlets. For starters, G4 will begin carrying several Heavy.com original series on its video-on-demand platform, its Web site G4tv.com and various G4 podcasts (the deal does not involve airing Heavy’s content on the G4 linear network).
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