Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
HBO on May 13 became the first major programmer to work out a flexible pricing deal with Apple, signing an agreement to offer downloads of some of its original series at higher rates than iTunes’ standard $1.99-per-episode pricing plan.
Per terms of the deal, HBO will offer select episodes from The Sopranos, Deadwood and Rome for $2.99 a pop, while the established $1.99 rate will apply for each download of Sex and the City, Flight of the Conchords and The Wire.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in