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Hallmark Channel is beefing up its holiday promotional strategy, embarking on a series of seasonal campaigns designed to further synergies between the network and its sibling retail unit.
Beginning this week, Hallmark will look to scare up ratings with Countdown to Halloween, a multiplatform push that leads up to a special six-day (Oct. 26-31) lineup of themed programming. In addition to on-air teasers for original movies like the Catherine Bell vehicle The Good Witch, the network has launched a microsite, which offers recipes, decorating tips and a video quiz.
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