Grin and (Panda) Bear It

Sandoval homer barrage eats into Fox’s World Series ratings

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

While it may be a lot of fun to watch Kung Fu Panda swat dingers over the fence at AT&T Park in San Francisco, Pablo Sandoval’s historic performance in Game 1 of the 2012 World Series may have hampered Fox’s ratings.

Per Nielsen live-plus-same-day data, the first set of the San Francisco Giants-Detroit Tigers showdown drew 12.2 million viewers and a 3.6 in the 18-49 demo. The game also notched a 7.6 household rating, making it the lowest-rated Game 1 in World Series history. The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in