Google and Viacom Finally Bury the Hatchet

Lengthy appeals process ends

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

After years of in-court bickering and appeals overturning appeals, Google and Viacom have finally decided to end their lengthy legal squabble over more than 150,000 clips on YouTube of everything from SpongeBob SquarePants (from Viacom's kids network Nickelodeon) to The Daily Show (Comedy Central).

The source of the sudden change of heart? "This settlement reflects the growing collaborative dialogue between our two companies on important opportunities, and we look forward to working more closely together," said Viacom in a statement, which suggests that it might be wise to keep an eye on this year's Google BrandCast for a lucrative Viacom partnership.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in