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NBCUniversal’s online golf destination, GolfChannel.com, is getting a much-needed overhaul, boosting its editorial and video content to provide fans a much more comprehensive user experience—including Facebook and Twitter tie-ins.
Completed to coincide with the 2011 U.S. Open, the redesign marks the first major digital rejiggering since the NBC Sports Group was restructured. (In the wake of February’s Comcast-NBCU merger, newly minted group president Mark Lazarus took on oversight of Golf Channel. Three months later, Lazarus was named chairman of NBC Sports Group, succeeding Dick Ebersol.)
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