Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
It’s monotonous, I know, but whenever American Idol airs, Fox wins the evening, and the network dominated Thursday (Feb. 17) in the overnights (and certainly among adults 18-49). Fox averaged a 10.3 rating/share in the 56 metered markets, followed by CBS (8.5/13), ABC (5.7/9), NBC (2.9/5) and The CW (1.9/3), according to Nielsen Media Research data. And American Idol led the night with a 14.0/22 from 8-9 p.m.
Since there’s room for more than one hit per time period, CBS’ The Big Bang Theory nailed the No.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in