Football Dominates Weekend Ratings

THE PROGRAMMING INSIDER
Monday, January 4, 2010
 
Primetime Ratings:
Weekend Highlights
 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options
 
TV Tidbits:
 

TV Trivia Time:

A New Year, New Trivia

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Prime-Time Ratings:

Weekend Highlights

 
Friday 1/01/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

ABC 4.3/ 7
CBS   3.1/ 5
NBC   2.2/ 4
CW    0.8/ 1
 

-Total Viewers:

Fox: 14.35 million, ABC: 7.16, CBS: 4.70, NBC: 3.37, CW: 1.24

 

-Adults 18-49:

Fox: 4.6 rating/12 share, ABC: 2.1/ 6, CBS: 1.0/ 3, NBC: 0.9/ 3, CW: 0.5/ 1

 
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Note: Any prior rating results are based on the final nationals. Since the level of DVR penetration has increased from 27 percent at this same point last year to approximately 33 percent at present, the overall results may be negatively impacted.

 
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-Friday’s Winners (keep in mind that the expectations are lower on Friday):

The Rose Bowl (ABC), All-State Sugar Bowl (Fox)

 

-Friday’s Losers (excluding repeats):
Better Off Ted (ABC), Scrubs (ABC)

 
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-Ratings Breakdown:

It was a clean sweep for Fox on this first Friday (and first night) of 2010, care of Cincinnati vs. Florida on the All-State Sugar Bowl at an approximate 16.05 million viewers and a 5.1 rating/14 share for the primetime portion from 8:30-11 p.m. Take a look at the half-hour breakdown:

 
All-State Sugar Bowl (Fox)
8:30 p.m. – Viewers: 15.95 million (#1), A18-49: 5.1/14 (#1)
9:00 p.m. – Viewers: 18.46 million (#1), A18-49: 5.8/16 (#1)
9:30 p.m. – Viewers: 17.38 million (#1), A18-49: 5.5/14 (#1)
10:00 p.m. – Viewers: 16.16 million (#1), A18-49: 5.2/14 (#1)
10:30 p.m. – Viewers: 12.29 million (#1), A18-49: 4.1/11 (#1)
 

One year earlier, Utah vs. Alabama on The Sugar Bowl (also on Fox) averaged a less significant 12.57 million viewers and a 4.0/11 among adults 18-49 based on the final nationals on Friday, Jan. 2, 2009. Earlier in the evening on Fox, the half-hour Sugar Bowl Pre-Game Show averaged an estimated 5.86 million viewers (#2) and a 1.8/ 5 in the demo (#2) at 8 p.m. Keep in mind that results for any live sporting event are approximate.

 

Second-place ABC got a bump from the final half-hour of Ohio State vs. Oregon on The Rose Bowl, which dominated the 8 p.m. half-hour with a hefty 19.95 million viewers and a 5.8/16 among adults 18-49. But it was downhill for ABC from there with its line-up of Better Off Ted (Viewers: #2, 5.62 million; A18-49: #2, 1.7/ 5), Scrubs (Viewers: #4, 3.53 million; A18-49: #2, 1.2/ 3), a repeat of Better Off Ted (Viewers: #4, 2.74 million; A18-49: #4, 0.9/ 2) and 20/20 (Viewers: #2, 5.57 million; A18-49: #2, 1.6/ 5) from 8:30-11 p.m.

 

Third overall was CBS with its encore combination of Ghost Whisperer (Viewers: #3. 4.51 million; A18-49: #3, 1.0/ 3), Medium (Viewers: #2, 4.68 million; A18-49: #3t, 1.0/ 3) and soon-to-conclude Numb3rs (Viewers: #3, 4.91 million; A18-49: #4, 0.9/ 2) from 8-11 p.m. NBC populated the evening with a repeat of the recent The Biggest Loser season-finale (Viewers: #4, 3.38 million; A18-49: #4, 0.9/ 3 from 8-10 p.m.) and a repeat of The Jay Leno Show (Viewers: #4, 3.36 million; A18-49: #3, 1.0/ 3). And The CW capped it off with back-to-back repeats of Smallville at an average 1.24 million viewers (#5) and a 0.5/ 1 among adults 18-49 (#5) from 8-10 p.m. And there you have it…results for the first night of the New Year.

 

Source: Nielsen Media Research data (R = repeat)

 
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Saturday 1/02/10

Note: The following results are based on the fast affiliate ratings (Live Plus Same Day data).  

 

              HH
          Rtg/Shr

Fox    3.3/ 6

NBC 2.7/ 5
ABC 2.7/ 5
 
CBS: 5.59 million, Fox: 5.47, NBC: 4.01, ABC: 2.68
 
-Adults 18-49:

Fox: 1.8 rating/6 share, CBS: 1.5/ 4, NBC: 0.9/ 3, ABC: 0.7/ 2