Film, TV Employment to Climb

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

A regional economic group’s midyear forecast predicts an uptick in Hollywood employment this year followed by similar job gains in 2011 — provided the town doesn’t go on strike.

“Next year, we are looking for an increase of about 15,000 jobs,” said Jack Kyser, economist at the Los Angeles Economic Development Corp. “But there is a big asterisk on that because in the middle of 2011, you have all the Hollywood labor contracts expiring.”

Combined film and TV employment would reach a total of 170,400 jobs if the LAEDC forecast holds up, though Kyser said all bets are off if one or more guilds walk the picket line.

He recalled the devastating economic impact of the 100-day WGA strike in 2007-08.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in