FCC Spectrum Auctions: Big Deal Or No Deal?

Success hinges on undetermined broadcast participation

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Federal Communications Commission chairman Julius Genachowski called today's launch of the world's first incentive spectrum auctions a "big deal." But depending on TV broadcasters' participation, it could turn out to be "no deal."

As wireless companies gleefully issued press statements applauding the FCC's move in anticipation of grabbing more spectrum, broadcasters held a press conference with reporters, expressing more skepticism than enthusiasm.

"We recognize the FCC has a daunting task, but we are committed to working constructively with them to protect those broadcasters that aren't volunteers.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in