European Music App XITE Expands to U.S., Hoping to Be the Next Spotify for Music Videos

It will soon roll out a premium, ad-free version

European music app XITE has set its sights on the U.S.—and already has some lofty goals as it arrives stateside.

XITE, designed for connected TV devices, is hoping to become the next “Spotify for music videos on TV” and mobile, said co-CEO Cees Honig.

Founded in Amsterdam in 2008, XITE is looking to expand its footprint into the U.S. market. It debuted last December on Comcast X1 Xfinity, and last week, the app was added to the usual suspects, including Amazon Fire TV and Apple TV.

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