Estrella TV Adds New Mexico Affiliate

Estrella TV, Liberman Broadcasting’s new Spanish-language TV network has added a new affiliate in Albuquerque, the 16th-largest Hispanic market. Through an agreement announced Thursday (July 9) with Hearst Television, KOAT-TV, the market’s ABC affiliate, the deal will clear Estrella TV programming on its digital channels in Albuquerque, Carlsbad (KOCT-TV) and Silver City, N.M. (KOVT-TV).

The network, set to launch in mid-August, has signed a number of affiliation agreements for a total of 11 affiliates, including Liberman’s owned-and-operated stations in Dallas, Houston and New York.

“We are excited to offer more diverse programming to our Spanish speaking viewers,” said Mary Lynn Roper, president and general manager of KOAT. “Estrella TV will let us better serve a growing part of our community and enhance our ability to inform and entertain by giving New Mexicans more viewing choices.”

Estrella TV’s slate of original programming includes musical-variety, comedy, scripted drama, talk and game shows, a daily national newscast and a news magazine show.