Encore Populated CBS Still Dominates Tuesday; Fox Poised for Adult 18-49 Victory

THE PROGRAMMING INSIDER

Wednesday, December 8, 2010

 

Prime-Time Metered Market Tuesday Ratings:

Encore Populated CBS Still Dominates; Fox Poised for Victory among Adults 18-49

 
National Ratings in Prime-Time:

Week of November 29, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

No Emmy Love  

________________________________________________________________________________

Prime-Time Metered Market Tuesday Ratings:

Encore Populated CBS Still Dominates; Fox Poised for Victory among Adults 18-49

 

Tuesday 12/07/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   6.7/11
Fox    5.7/ 9
NBC 4.8/ 6
ABC 4.7/ 7
CW    1.5/ 2
 
———-
 

-Percent Change From the Year-Ago Evening (Tuesday, December 8, 2009):

Fox: +54, CW: +36, ABC: +24, CBS: -12, NBC: -29
 
———-

-Yesterday’s Winners:

NCIS R (CBS), Glee (Fox), NCIS; Los Angeles R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Minute to Min It (NBC), One Tree Hill (CW), No Ordinary Family (ABC), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW)

 
———-
 

-Ratings Breakdown:

Despite airing a night of all repeats, CBS still dominated the Tuesday overnights with its encore combination of NCIS (#1t: 8.1 rating/13 share), spin-off NCIS: Los Angeles (#1: 7.0/11) and critically acclaimed (and older-skewing) The Good Wife (#1t: 5.2/ 9). But Fox is a shoo-in for victory among adults 18-49 care of its line-up of Glee (#1t: 8.1/13), Raising Hope (#4: 4.2/ 6) and canceled Running Wilde (#4: 2.6/ 4). To the fans of Raising Hope (and I am one of them), sorry folks, but retention of only 52 percent out of the 8:30 p.m. portion of Glee (8.1/12) is a “losing” performance. 

 

In season-premiere news, NBC game show Minute to Win It disappointed with a fourth-place 4.0/ 7 in the overnights at 8 p.m. Given competing NCIS was a repeat, these returning results should have been better. Next on NBC was a 9-11 p.m. edition of The Biggest Loser, which averaged a 5.1/ 8, with the half-hour breakdown as follows:

 

The Biggest Loser (NBC)

 9:00 p.m.: 5.0/ 8 (#2)
 9:30 p.m.: 5.1/ 8 (#2)

10:00 p.m.: 5.2/ 8 (#2)

10:30 p.m.: 5.2/ 9 (#1)

 

One year earlier, the season-finale of The Biggest Loser scored a significantly higher 7.5/12 in the overnights on Dec. 8, 2009. The current season, certainly not one of the better ones from a ratings perspective, ends next Tuesday.

 

Elsewhere, ABC opened the evening with a repeat of annual holiday special A Charlie Brown Christmas with a third-place 5.1/ 8 from 8-9 p.m., which should definitely warrant some interest demographically. Next was relocated No Ordinary Family (#3: 4.2/ 7), which was stronger at 8 p.m., followed by disappointing Detroit 1-8-7 at a third-place 4.7/ 8 at 10 p.m. As a reminder, long-awaited Dana Delany crime solver Body of Proof steps into the Tuesday 10 p.m. hour in place of Detroit 1-8-7 in March. As for No Ordinary Family, here is an updated metered market track:

 

No Ordinary Family (ABC)

 9/28/10: 7.4/11 – Tues. 8 p.m.

10/05/10: 5.9/ 9 – Tues. 8 p.m.

10/12/10: 5.3/ 8 – Tues. 8 p.m.

10/19/10: 5.3/ 8 – Tues. 8 p.m.

10/26/10: 5.2/ 8 – Tues. 8 p.m.

11/09/10: 5.2/ 8 – Tues. 8 p.m.

11/16/10: 4.8/ 7 – Tues. 8 p.m.

11/23/10: 4.9/ 8 – Tues. 8 p.m.

11/30/10: 4.0/ 6 – Tues. 9 p.m.

12/07/10: 4.2/ 6 – Tues. 9 p.m.

 

Last, and very least, was The CW’s combination of veteran One Tree Hill (#5: 1.6/ 3) and canceled Life Unexpected (#5: 1.4/ 2), which ends its run with back-to-back episodes on Jan. 18.

 
Source: Nielsen Media Research data (R = repeat)

 
 
Week of November 29, 2010
 

CBS and Fox dominated the week of November 29, with CBS first in households, total viewers and adults 25-54, and Fox No. 1 among adults 18-49 and adults 18-34. CBS and NBC finished close to year-ago levels, while ABC and Fox were on the downside. Last-place The CW, however, built by double-digit percentages and that growth is a result of a full slate of originals this time around (including the season-finale of America’s Next Top Model at 3.36 million viewers and a 2.1 rating/4 share in the Wednesday 8 p.m. hour).

 

In time period-premiere news, ABC’s freshman No Ordinary moved back one hour to Tuesday at 9 p.m., and it fared no better with 6.23 million viewers (#51 overall – series low) and a 1.9/ 5 among adults 18-49 (#44t). Considerably stronger on ABC was Oklahoma vs. Nebraska in The Big 12 Championship on Saturday at 8.98 million viewers (#24) and a 2.7/ 9 among adults 18-49 (#19t) from 8-11 p.m.

 

In a week populated with several original holiday specials, here is how they fared (in order of total viewers):

 

Rudolph the Red-Nosed Reindeer R (CBS) – Tuesday 8 p.m.

Viewers: 12.20 million (#6 overall), A18-49: 3.9/11 (#6 overall)

 

Christmas in Rockefeller Center (NBC) – Tuesday 8 p.m.

Viewers: 11.26 million (#12), A18-49: 1.9/ 5 (#44t)

 

Victoria’s Secret Fashion Show (CBS) – Tuesday 10 p.m.

Viewers: 8.96 million (#25), A18-49: 3.4/ 9 (#11)

 

CMA Country Christmas (ABC) – Monday 9:30 p.m.

Viewers: 7.30 million (#41), A18-49: 1.4/ 4 (#71t)

 

The Grammy Nominations Concert Live! – Countdown to Music’s Biggest Night (CBS) – Wednesday 10 p.m.

Viewers: 5.01 million (#68), A18-49: 1.7/ 5 (#55t)

 

And in original made-for movie news, A Walk in My Shows on NBC in the Friday 8-10 p.m. block was no walk in the ratings at just 4.46 million viewers (#75) and a 1.0/ 3 in the demo (#83t). 

 

What follows are the live plus same day ratings for the week of November 29, 2010 (with percent change versus the comparable year-ago week in parentheses), followed by the top 30 rated programs for the week, and the top rated networks on basic cable.    

 

CBS: 5.6 rating/9 share (no change), NBC: 5.0/ 8 (+ 6), ABC: 4.5/ 7 (- 8), Fox: 4.2/ 7 (- 9), CW: 1.5/ 2 (+36)

-Total Viewers:

CBS: 9.19 million (+ 4), NBC: 8.04 (+ 5), ABC: 7.20 (- 9), Fox: 7.11 (- 7), CW: 2.32 (+37)

 
-Adults 18-49:

Fox: 2.6 rating/7 share (- 7), NBC: 2.5/ 7 (- 4), CBS: 2.2/ 6 (- 4), ABC: 2.0/ 6 (-20), CW: 1.0/ 3 (+25)

 
-Adults 25-54:

CBS: 3.0/ 8 (+ 3), NBC: 3.0/ 8 (no change), Fox: 2.9/ 7 (- 6), ABC: 2.5/ 6 (-14), CW: 1.0/ 3 (+43)

 
-Adults 18-34:

Fox: 2.3/ 7 (-12), NBC: 2.0/ 6 (-13), CBS: 1.5/ 5 (- 6), ABC: 1.5/ 5 (-25), CW: 1.2/ 4 (+33)

 
—————
 
Top 30 Rankings
 
-Total Viewers:

Sunday Night Football: Pittsburgh vs. Baltimore (NBC): 22.51 million, NCIS R (CBS): 15.05, The OT (Fox): 14.26, 60 Minutes (CBS): 12.46, Survivor: Nicaragua (CBS): 12.26, Rudolph the Red-Nosed Reindeer R (CBS): 12.20, Glee (Fox): 11.68, Football Night in America, part 3 (NBC): 11.43, Two and a Half Men R (CBS): 11.38, Desperate Housewives (ABC): 11.46, Blue Bloods (CBS): 11.32, Christmas in Rockefeller Center (NBC): 11.26, Grey’s Anatomy (ABC): 11.02, CSI: Miami (CBS): 10.66, Undercover Boss (CBS): 10.51, The Amazing Race (CBS): 10.34, CSI: NY (CBS): 10.13, CSI R (CBS): 9.76, The Simpsons (Fox): 9.54, The Mentalist R (CBS): 9.39, Law & Order: SVU (NBC): 9.22, Law & Order: Los Angeles (NBC): 9.15, Criminal Minds R (CBS): 9.08, Big 12 Championship (ABC): 8.98, Victoria’s Secret Fashion Show (CBS): 8.96, The Big Bang Theory R (CBS): 8.90, Bones (Fox): 8.83, Mike & Molly R (CBS): 8.82, The Biggest Loser (NBC): 8.31, Extreme Makeover: Home Edition (ABC): 8.18

 
 -Adults 18-49:

Sunday Night Football: Pittsburgh vs. Baltimore (NBC): 8.3 rating/21 share, The OT (Fox): 5.4/15, Glee (Fox): 4.6/13, The Simpsons (Fox): 4.2/11, Grey’s Anatomy (ABC): 4.0/10, Rudolph the Red-Nosed Reindeer R (CBS): 3.9/11, The Office (NBC) and Football Night in America, part 3 (NBC): 3.7/10 each, Survivor: Nicaragua (CBS): 3.6/11, Desperate Housewives (ABC): 3.6/ 8, Victoria’s Secret Fashion Show (CBS): 3.4/ 9, The Cleveland Show (Fox, Sun. 8:30 p.m.): 3.2/ 8, The Amazing Race (CBS): 3.1/ 8, Two and a Half Men R (CBS) and NCIS R (CBS): 3.0/ 8 each, The Biggest Loser (NBC): 2.9/ 8, Private Practice (ABC): 2.8/ 8, The Cleveland Show (Fox, Sun. 9 p.m.): 2.8/ 7, Big 12 Championship (ABC): 2.9/ 7, Raising Hope (Fox): 2.7/ 7, Undercover Boss (CBS): 2.7/ 6, Hell’s Kitchen (Fox): 2.6/ 7, How I Met Your Mother R (CBS), Law & Order: SVU (NBC) and Outsourced (NBC): 2.5/ 7 each, American Dad (Fox) and CSI: Miami (CBS): 2.5/ 6 each, The Big Bang Theory R (CBS): 2.4/ 7, Shrek the Halls R (ABC): 2.4/ 6

 
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CABLE
 

What follows are the top 10 rated networks on cable in prime-time for the week of November 29 based on total viewers and the three key demos.  

 
-Total Viewers:

ESPN: 3.33 million, ABC Family: 2.61, USA: 2.59, Disney: 2.56, TNT: 2.45, Fox News: 1.95, Hallmark: 1.87, History: 1.68, TBS: 1.61, Nick-at-Nite: 1.52

 
-Adults 18-49:

ESPN: 1.62 million, ABC Family: 1.22 million, USA: 1.20 million, TNT: 1.17 million, TBS: 961,000, FX: 801,000, History: 742,000, A&E: 724,000, AMC: 699,000, Discovery: 649,000

 
-Adults 25-54:

ESPN: 1.59 million; TNT: 1.16 million, USA: 1.15 million, ABC Family: 1.05 million, History: 824,000, TBS: 795,000, A&E: 754,000, AMC: 749,000, FX: 738,000, Discovery: 661,000

 
-Adults 18-34:

ESPN: 777,000, ABC Family: 693,000, USA: 605,000, TNT: 588,000, TBS: 551,000, FX: 418,000, Comedy Central: 360,000, MTV: 338,000, Spike TV: 333,000, Bravo: 328,000

 
Source: Nielsen Media Research data (R = repeat; t = tie)

 
 

Ratings Box:

What’s Hot/What’s Not

 

-Season High Monday for The CW:

Based on the live plus same day ratings, The CW rose to its most-watched Monday of the season on Dec. 6 in total viewers (2.1 million) and adults 18-49, with a 1.1 rating/3 share in the demo. Three-year-old 90210 at 8 p.m. hit a season-high in total viewers (2.18 million), women 18-34 (2.1/ 6), adults 18-49 (1.1/ 3) and women 18-49 (1.5/ 4), while matching its season-high in adults 18-34 (1.4/ 4). 

 

-Speaking of Monday:

Here are the overall results by network for Dec. 6 based on total viewers and adults 18-49. Keep in mind, of course, that the landscape is completely different while Dancing with the Stars on ABC is in between seasons.

 

Total Viewers:

CBS: 10.60 million, NBC: 7.37, Fox: 5.98, ABC: 5.05, CW: 2.12

 

Adults 18-49:

CBS: 3.3 rating/ share, NBC: 2.4/ 6, Fox: 1.5/ 4, ABC: 1.2/ 3, CW: 1.1/ 3

 
—–
 

-Also on Monday:

The third season-premiere of Tabitha’s Salon Takeover on Bravo opened with its strongest performance for a season launch in total viewers (1.14 million) and adults 18-49 (738,000). Comparably, that built from the season two kick-off by 70 percent in total viewers and 55 percent in the demo. 

 
Source: Nielsen Media Research data (R = repeat)

 
 

On the Air Tonight:
Prime-Time Programming Options

 

Wednesday 12/08/10

 
 8:30 p.m. Better with You
 9:00 p.m. Modern Family
 9:30 p.m. Cougar Town

10:00 p.m. Modern Family (R)

10:30 p.m. Modern Family (R)

 
CBS:
 8:00 p.m. Survivor: Nicaragua
 9:00 p.m. Criminal Minds

10:00 p.m. The Defenders

 
NBC:
 8:00 p.m. The Sing Off (two hours)

10:00 p.m. Law & Order: SVU (R)

  
Fox:
 8:00 p.m. Human Target
 9:00 p.m. Hell’s Kitchen
 
CW
 8:00 p.m. Victoria’s Secret Fashion Show (R)

 9:00 p.m. Fashion Forward: Making It
The fashion industry is spotlighted, with a focus on what it takes to be successful in the business, from creating designs to building a brand. Participating designers and celebrities include Justin Timberlake, Gwen Stefani, Tory Burch, Marcus Walinwright, David Neville, and Alexander Wang.  Ashley Greene hosts.

______________________________________________________________________
 

TV Tidbits:

Notes of Interest

 

-Fox Nixed Full Season Order for Lie to Me:

Sophomore Fox drama Lie to Me, a modest performer in the Monday 9 p.m. hour but still a vast improvement over recent short-lived occupant Lone Star, has not received a back-nine episode order. But the network has not officially canceled the series and still has an option to pick it up for the 2011-12 season. 

 

-E! Premiere Dates:

Mark your calendars – Comcast has unveiled the following start dates for its original programming in midseason on cable nets E! and Style:

 

-Kimora: Life in the Fab Lane (Style): Sunday, Jan. 9, 9 p.m. ET (season premiere)

-Kourtney & Kim Take New York (E!): Sunday, Jan. 23, 10 p.m. ET (series premiere)

-Holly’s World (E!): Sunday, Jan. 23, 10:30 p.m. ET (season premiere)

-Clean House (Style): Wednesday, Jan. 26, 10 p.m. (season premiere)

 
__________________________________________________________________
 
TV Trivia Time:

No Emmy Love

 

Which one of the following five sitcoms never took home the Emmy for Outstanding Comedy Series?

 
a)      Barney Miller
b)      Get Smart
c)      The Golden Girls
d)      Roseanne
e)      The Wonder Years
 

The answer to yesterday’s question…

 

Which one of the following TV characters worked from home?

 
a)      Pete Dixon
b)      Lynn Holt
c)      Jason Seaver
d)      Sookie St. James
e)      Tim Taylor
 

Is:  c) Jason Seaver, who was a psychologist who moved his office home after wife Maggie went back to work. As for the others:

 

-Pete Dixon (Room 222) was a teacher at Walt Whitman High School.

-Lynn Holt on Family Law practiced her trade in a court room.

-Sookie St. James worked as a chef on dramedy Gilmore Girls.

-Tim Taylor on Home Improvement was employed at whatever Detroit TV station aired “Tool Time.”

 
All together now…
 

Show me that smile again. (Show me that smile)
Don’t waste another minute on your cryin’.
We’re nowhere near the end (nowhere near)
The best is ready to begin.

Oooohhh. As long as we got each other
We got the world spinnin’ right in our hands.
Baby you and me, we gotta be
The luckiest dreamers who never quit dreamin’.

As long as we keep on givin’
we can take anything that comes our way
Baby, rain or shine, all the time
We got each other, sharin’ the laughter and love.

 
-Current kudos goes to:

Suzanne Ackley, Joelle Alexander, Marisol Amaya, Mary Bancroft, Janice Barney, Michelle Yarborough-Bauer, Barbara Berman, Gerry Bixenspan, Larry Collins, Tom Condosta, Kristin Conner, Harold Cooper, Kay Copeland, Darla Dackiewicz, Audrey Davis, James Davison, John Ferlazzo, Adam Giagni, Geoffrey Gordon, Jackie Hague, Michelle Harrington, Carolyn Becker Hayes, Shannon Herlihy, Amy Horowitz, Bob Ingersoll, Greg Janover, Shelly Johnson, Deb Kainer, Kathryn Kieser, Mary Kinoshita, Synda Kollman, Steve Kurtzer, Patty Lynch, Julia MacCray, Jim Moore, Tony Naldrett, Terri Ogden, Alan Perris, Amy Preisendefer, Francine Purcell, Gordon Purcell, Colleen Roth, Carly Schinzing, Maxine Shulman, Michelle Stanton, Julie Stowell, Julie Syer, Ivan Tafur, Ronnie Tallant, Sara Tapazoglou, Meredith Wayne, John Wood