Encore Populated CBS Still Dominates Tuesday; Fox Poised for Adult 18-49 Victory

THE PROGRAMMING INSIDER

Wednesday, December 8, 2010

 

Prime-Time Metered Market Tuesday Ratings:

Encore Populated CBS Still Dominates; Fox Poised for Victory among Adults 18-49

 
National Ratings in Prime-Time:

Week of November 29, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

No Emmy Love  

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Prime-Time Metered Market Tuesday Ratings:

Encore Populated CBS Still Dominates; Fox Poised for Victory among Adults 18-49

 

Tuesday 12/07/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS   6.7/11
Fox    5.7/ 9
NBC 4.8/ 6
ABC 4.7/ 7
CW    1.5/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, December 8, 2009):

Fox: +54, CW: +36, ABC: +24, CBS: -12, NBC: -29
 
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-Yesterday’s Winners:

NCIS R (CBS), Glee (Fox), NCIS; Los Angeles R (CBS)

 

-Yesterday’s Losers (excluding repeats):

Minute to Min It (NBC), One Tree Hill (CW), No Ordinary Family (ABC), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW)

 
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-Ratings Breakdown:

Despite airing a night of all repeats, CBS still dominated the Tuesday overnights with its encore combination of NCIS (#1t: 8.1 rating/13 share), spin-off NCIS: Los Angeles (#1: 7.0/11) and critically acclaimed (and older-skewing) The Good Wife (#1t: 5.2/ 9). But Fox is a shoo-in for victory among adults 18-49 care of its line-up of Glee (#1t: 8.1/13), Raising Hope (#4: 4.2/ 6) and canceled Running Wilde (#4: 2.6/ 4). To the fans of Raising Hope (and I am one of them), sorry folks, but retention of only 52 percent out of the 8:30 p.m. portion of Glee (8.1/12) is a “losing” performance. 

 

In season-premiere news, NBC game show Minute to Win It disappointed with a fourth-place 4.0/ 7 in the overnights at 8 p.m. Given competing NCIS was a repeat, these returning results should have been better. Next on NBC was a 9-11 p.m. edition of The Biggest Loser, which averaged a 5.1/ 8, with the half-hour breakdown as follows:

 

The Biggest Loser (NBC)

 9:00 p.m.: 5.0/ 8 (#2)
 9:30 p.m.: 5.1/ 8 (#2)

10:00 p.m.: 5.2/ 8 (#2)

10:30 p.m.: 5.2/ 9 (#1)

 

One year earlier, the season-finale of The Biggest Loser scored a significantly higher 7.5/12 in the overnights on Dec. 8, 2009. The current season, certainly not one of the better ones from a ratings perspective, ends next Tuesday.

 

Elsewhere, ABC opened the evening with a repeat of annual holiday special A Charlie Brown Christmas with a third-place 5.1/ 8 from 8-9 p.m., which should definitely warrant some interest demographically. Next was relocated No Ordinary Family (#3: 4.2/ 7), which was stronger at 8 p.m., followed by disappointing Detroit 1-8-7 at a third-place 4.7/ 8 at 10 p.m. As a reminder, long-awaited Dana Delany crime solver Body of Proof steps into the Tuesday 10 p.m. hour in place of Detroit 1-8-7 in March. As for No Ordinary Family, here is an updated metered market track:

 

No Ordinary Family (ABC)

 9/28/10: 7.4/11 – Tues. 8 p.m.

10/05/10: 5.9/ 9 – Tues. 8 p.m.

10/12/10: 5.3/ 8 – Tues. 8 p.m.

10/19/10: 5.3/ 8 – Tues. 8 p.m.

10/26/10: 5.2/ 8 – Tues. 8 p.m.

11/09/10: 5.2/ 8 – Tues. 8 p.m.

11/16/10: 4.8/ 7 – Tues. 8 p.m.

11/23/10: 4.9/ 8 – Tues. 8 p.m.

11/30/10: 4.0/ 6 – Tues. 9 p.m.

12/07/10: 4.2/ 6 – Tues. 9 p.m.

 

Last, and very least, was The CW’s combination of veteran One Tree Hill (#5: 1.6/ 3) and canceled Life Unexpected (#5: 1.4/ 2), which ends its run with back-to-back episodes on Jan. 18.

 
Source: Nielsen Media Research data (R = repeat)