Easy Wednesday Victory for CBS

THE PROGRAMMING INSIDER
Thursday, December 11, 2008
 
Prime-Time Metered Market Wednesday Ratings:

CBS Dominates, ABC, Fox and NBC Neck and Neck for Distant No. 2

 
Ratings Box:
What’s Hot/What’s Not
 
On the Air Tonight:
Prime-Time Programming Options 
 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:
TV Nicknames
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Prime-Time Metered Market Wednesday Ratings:

CBS Dominates, ABC, Fox and NBC Neck and Neck for Distant No. 2

 
Wednesday 12/10/08
 
             HH
CBS   7.8/13
ABC 4.2/ 7
Fox    4.1/ 7
NBC 4.0/ 6
CW    1.1/ 2
 
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-Note: The year-to-year overnight rating comparisons are not available today.

 
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Note: The fast affiliate results for Wednesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Wednesday, December 10, 2008.   

 
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-Yesterday’s Winners:
Criminal Minds (CBS), CSI: NY (CBS)
 
-Yesterday’s Losers (excluding repeats):

Pushing Daisies (ABC), Little Spirit: Christmas in New York (NBC), Life (NBC), Stylista (CW), Dirty Sexy Money (ABC)

 
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-Ratings Breakdown:

It was another Wednesday of overnight leadership for CBS, which bested distant second-place ABC by a significant 86 percent. A close third was Fox, followed by NBC and almost invisible the CW. The separation between second and fourth place was just two tenths of a rating point.

 

CBS finished first in every half-hour with its combination of The New Adventures of Old Christine (5.4 rating/9 share), which featured a guest appearance by the riotous Megan Mullally, Gary Unmarried (5.1/ 8 – tied with the second half of Fox’s Secret Millionaire), Criminal Minds (9.4/15) and CSI: NY (8.7/15). Too bad Megan Mullally is not back in prime-time on a regular basis.

 

Fox’s well-intentioned Secret Millionaire finished second in the 8 p.m. hour, with a 4.8/ 8 in the overnights. That led into a repeat of Bones with a third-place 2.3/ 5 at 9 p.m.

 

ABC’s Pushing Daisies, which will be living up to its title very shortly, was third at 8 p.m. with a 3.7/ 7. Truth be known, I never really understood all of the creative hoopla over this show. Next was Private Practice at a second-place 5.1/ 8 at 9 p.m., followed by departing Dirty Sexy Money at a last-place 3.9/ 6 at 10 p.m. Don’t forget that Private Practice is moving to Thursday at 10 p.m. out of parent show Grey’s Anatomy in January. For more on Private Practice, see TV Tidbits below.

 

NBC good off to an unusually lackluster Wednesday start as a result of special Little Spirit: Christmas in New York at a fourth-place 3.0/ 5 in the overnights at 8 p.m. Equally disappointing was lead-out Life at an also fourth-place 3.3/ 5 at 9 p.m. But veteran Law & Order picked up steam at 10 p.m. with a second-place 5.7/10. What a disaster NBC is this season! The network had better hope viewers have interest in Jay Leno in prime-time.

 

Last, and very least, was two episodes of the CW’s Stylista (repeat and original) at an average 1.1/ 2 in the overnights from 8-10 p.m. More specifically:

 
CW/Wednesday
8:00 p.m. – Stylista (R) – 1.1/ 2
9:00 p.m. – Stylista: 1.2/ 2
 
Source: Nielsen Media Research data
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Ratings Box:
What’s Hot/What’s Not
 
-Turner Year-End Highlights:

As we inch closer to the end of 2008, Turner research guru Jack Wakshlag highlighted the following rating highlights (year to-date through Dec. 7) at his annual year-ending presentation yesterday:

 

TBS has exhibited growth across the board in both prime-time and total day, building by as much as 11 percent among adults 18-49 in prime. The network’s median age is now only 35 – five years younger than it’s re-branding as a comedy network in 2004. And Tyler Perry’s House of Payne now ranks as ad-supported cable’s No. 1 sitcom of all time in households, total viewers and adults 18-49. Led by The Office, four of the top five comedies among adults 18-49 air on TBS.