Week of March 23, 2009
On the Air Tonight:
Prime-Time Programming Options
A Daytime Birthday
Minimal Tune-In for The Osbournes: Reloaded and Cupid
CW 1.5/ 2
-Percent Change From the Year-Ago Evening (Tuesday, April 1, 2008):
ABC: +33, CW: +15, NBC: +14, ABC: -25, Fox: – 1
Note: The fast affiliate results for Tuesday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Tuesday, March 31, 2009.
American Idol (Fox), NCIS (CBS), The Mentalist (CBS), Dancing With the Stars (ABC)
-Keep an Eye on the Adult 18-49 Performance:
The Biggest Loser (NBC), Law & Order: SVU (NBC)
-Yesterday’s Losers (Excluding Repeats):
Reaper (CW), The Osbournes: Reloaded (Fox), 90210 (CW), Cupid (ABC)
Led by American Idol, Fox remains the network to beat on Tuesday, with a 1.3 metered market rating point advantage over the No. 2 network last night, CBS. But all was not well on Fox care of inane variety series The Osbournes: Reloaded, which kicked-off with a fourth-place 5.0 rating/8 share in the overnights at 9:30 p.m. Retention out of the 9:00 p.m. portion of lead-in American Idol (13.6/21) was only 37 percent. Keep in mind that at least 16 Fox affiliated stations refused to air the Osbourne special, and an additional 10 moved it out of prime-time and into the early hours of the morning. So, these initial results are approximate. And Fox’s decision to a) not schedule the remaining five episodes of the six-episode series yet, and b) trim last night’s debut from one-hour to barely 30 minutes means there is a possibility the remaining telecasts will never see the light of day.
All in all, I personally think The Osbournes: Reloaded is now the worst variety series in the history of television. Move over The Brady Bunch Hour, The Chuck Barris Rah Rah Show, Turn-On and Pink Lady!
As for American Idol, the 90-minute telecast averaged a 13.0/20 in the overnights, with the half-hour breakdown as follows:
American Idol (Fox)
8:00 p.m.: 11.8/19 (#1)
8:30 p.m.: 13.7/21 (#1)
9:00 p.m.: 13.6/21 (#1)
My picks for the bottom three tonight: Megan Joy, who is no “joy” to the ears; sore-loser Anoop Desai; and junior bag lady Allison Iraheta. Most likely to bid adieu: Megan Joy.
CBS had a typically potent Tuesday with its combination of NCIS (#2: 10.3/17), The Mentalist (#2: 10.5/16) and Without a Trace (#1: 8.6/14), which could end up on the chopping room floor because it supposedly costs too much to produce. The real reason, of course, is that Without a Trace skews too old. That’s just plain dumb, isn’t it?
In series-premiere news, ABC romantic dramedy Cupid was left at the starting gate with a last place 5.0/ 8 in the 10 p.m. hour. Comparably, retention out of the 9:30 p.m. portion of lead-in Dancing With the Stars (10.3/16) was just 49 percent. And the 10:30 p.m. portion of the show dipped by a significant 25 percent (5.7/ 9 to 4.3/ 7). Why ABC bothered to remake this already failed series (remember the 1998-99 version with Jeremy Piven pre-Entourage?) is beyond me.
Overall, the live Dancing With the Stars Results Show averaged a third-place 8.8/14 in the overnights from 9-10 p.m. So long, Holly Madison and Steve Wozniak. And earlier in the evening on ABC were two repeat episodes of the first two installments of sitcom Better Off Ted at a mere (and fourth-place) 2.4/ 4 from 8-9 p.m. Did we really need another workplace comedy?