Discovery Networks Launches TLC in Asia

Discovery Networks Asia-Pacific is set to launch its lifestyle channel TLC in the region beginning in September, replacing Discovery Travel & Living.
Targeting affluent adults aged 18-45, with a slight skew towards females, the channel has secured advertisers such as Tourism Malaysia, Canon, Moet Hennessy and other travel and lifestyle brands. At launch, TLC will reach 133 million households (number includes China programming blocks) in 20 countries across Asia-Pacific.
The programming on TLC will include content that is focused on lifestyle, food, travel, the environment, home improvement and human interest stories.
“With the launch of TLC in the region, we believe that we have a perfect complement to our flagship factual network Discovery Channel and expect to build a strong second flagship lifestyle brand that will offer our affiliates and advertising partners two quality networks to target both men and women, allowing them to reach Asia-Pacific’s affluent audience,” Tom Keaveny, executive vice president and managing director, DNAP, said.
DNAP’s portfolio of seven networks includes Discovery Channel, Animal Planet, Discovery Science, Discovery HD World, Discovery Turbo and Discovery Home & Health.
Marketing Magazine Asia