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After enjoying a strong 2008-’09 upfront, Discovery Communications’ U.S. networks division posted encouraging gains in the fourth quarter, boosting ad sales revenue 6 percent to $282 million, up from $265 million in the year-ago period.
For calendar-year 2008, the Discovery nets––which include the flagship cable channel, as well as TLC and Animal Planet––improved their overall advertising intake by 9 percent, bringing in $1.06 billion. Quarterly affiliate revenue rose 13 percent to $236 million; for the full year, distribution dollars grew 10 percent to $927 million.
Revenues
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