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Dave & Buster’s has signed on as presenting sponsor of the premiere of E!’s new unscripted series, Kendra, in a buy that includes an extended integration and a separate on-site execution.
Per terms of the deal, Dave & Buster’s will be featured in two episodes of Kendra, which picks up where the The Girls Next Door left off, following the youngest of Playboy founder and chief creative officer Hugh Hefner’s three on-screen girlfriends as she leaves the Mansion to venture out on her own.
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