Data Points: Tailgate Time

The new NFL season is two weeks in and Americans are watching, if not always recording, their football

Almost two-thirds of U.S. adults say they watch NFL football—a quarter for as much as six to 10 hours a week. The latest Adweek/Harris poll finds that football fans tend to be fairly traditional media consumers when it comes to the devices they use—if not the amount of time they spend in fantasy land.

Click on the image below to view the full report.