Conan on The Tonight Show: Third Night Charm?

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

Night three of Conan O’Brien as new host of NBC franchise The Tonight Show scored a 4.3 rating/11 share in the metered markets. Comparably, that outdelivered CBS’ competing The Late Show with David Letterman (2.8/ 7) by 54 percent, and ABC’s combination of Nightline (2.7/ 6) and Jimmy Kimmel Live (1.2/ 4) by an average 121 percent.

Additionally, comparably, the 4.3 rating was up by 10 percent from Tonight’s current second quarter average (3.9), and lead-out Late Night with Jimmy Fallon (1.9/

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in