Comcast in Talks to Sell G4 to UFC

The UFC has been trying to bolster its TV presence

Comcast is reportedly in talks to sell a controlling interest in cable channel G4 to the Ultimate Fighting Championship. Reps from the UFC and Comcast’s NBCU met to discuss the deal on Wednesday, and two sources told the New York Times that the UFC could take ownership of 60 percent or more of G4, which is one of Comcast’s lowest-rated channels.

The UFC has been looking to expand its TV presence—last year, its president Dana White predicted that the league would have its own network “within the next couple years,” and said that he hoped to begin showing UFC fights on broadcast television. A deal with Comcast could also include specials on NBC, says the Times.

Spike, which is owned by Viacom, has shown a UFC fighting reality show called “The Ultimate Fighter” for the last six years, but the contract between UFC and Spike is set to expire in six months. Negotiations for a new deal started almost a year ago, before breaking down after the UFC proposed a major increase in Spike’s annual payment, a source said. The UFC has since been in talks with several different potential distributors.

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