CBS Wins Week 2 of New Season

THE PROGRAMMING INSIDER

Wednesday, October 6, 2010

 

Prime-Time Metered Market Tuesday Ratings:

CBS Wins; Rock Sold Glee on Fox

 
National Ratings in Prime-Time:

Week of September 27, 2010

 

Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:
Prime-Time Programming Options 

 

TV Tidbits:

Notes of Interest

 

TV Trivia Time:

Life After Cheers
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Prime-Time Metered Market Tuesday Ratings:
CBS Wins; Rock Sold Glee on Fox

 

Tuesday 10/05/10
Note: The overnight data now includes DVR playback until 3 a.m. local time. One year earlier it was based on Live data only.

 

              HH
          Rtg/Shr

CBS 10.7/17
ABC   7.9/12
Fox     5.7/ 9
NBC   4.3/ 7
CW    1.3/ 2
 
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-Percent Change From the Year-Ago Evening (Tuesday, October 6, 2009):

Fox: +50, ABC: +41, CW: no change, CBS: – 1, NBC: -10
 
———-

-Yesterday’s Winners:

NCIS (CBS), Glee (Fox), Dancing with the Stars (ABC), NCIS: Los Angeles (CBS), The Good Wife (CBS)

 

-Still Has Potential:

No Ordinary Family (ABC)

 

-Yesterday’s Losers (excluding repeats):

One Tree Hill (CW), Raising Hope (Fox), Running Wilde (Fox), Life Unexpected (CW), Detroit 1-8-7 (ABC), Parenthood (NBC)

 
———-
 

-Ratings Breakdown:
CBS remains the network to beat in the Tuesday overnights, with an advantage over second-place ABC last night of 35 percent. But the home of Glee, Fox, is poised for victory among adults 18-49 (despite the ongoing failure of freshman lead-out sitcoms Raising Hope and Running Wilde). Third overall in the overnights was Fox, followed by NBC and The CW.

 

CBS’ NCIS stood well above the competition at 8 p.m. in the overnights, with a 12.6 rating/20 share, but Fox’s competing Glee (#2: 8.1/12) has a lock among adults 18-49. Next on CBS was spin-off NCIS: Los Angeles (#2: 10.5/16 at 9 p.m.), which trailed ABC’s competing Dancing with the Stars (#1: 12.0/18) by 12 percent, followed by The Good Wife at a dominant 9.3/16 at 10 p.m. Consider this another Tuesday of all “winners” on CBS.

 

In week two news, ABC’s No Ordinary Family finished third in the overnights, with a 5.9/ 9 at 8 p.m. One week earlier, it kicked-off with a 7.4/11, so this was a loss of 20 percent. But compared to year-ago occupant Shark Tank (3.5/ 6 on Oct. 6, 2009), it was an increase of a hefty 69 percent for No Ordinary Family. 

 

Next on ABC was aforementioned Dancing with the Stars (#1: 12.0/18 – so long, Margaret Cho), followed by week three of Detroit 1-8-7 at a series-low (and distant second-place) 5.7/10 at 10 p.m. Comparably, retention for Detroit 1-8-7 out pf the 9:30 p.m. portion of Dancing with the Stars (12.4/19) was only 46 percent, and the crime-solver dipped by 19 percent at 10:30 p.m. (6.3/10 to 5.1/ 9). Take a look at the three-week overnight track:

 

Detroit 1-8-7 (ABC) – Tues. 10 p.m.

9/21/10: 7.1/12
9/28/10: 6.1/10
10/05/10: 5.7/10
 

Needless to say, ABC could do better Tuesday at 10 p.m. out of blockbuster Dancing with the Stars.

 

Over at Fox, the stellar 8.1/12 in the overnights for Glee at 8 p.m. was completely wasted on lead-out sitcoms Raising Hope (#4: 4.1/ 6) and Running Wilde (#4: 2.6/ 4) from 9-10 p.m., which were both series lows. Here are the three-week overnight tracks:

 
Raising Hope (Fox) – Tues. 9 p.m.
 9/21/10: 4.9/ 7
 9/28/10: 4.8/ 7
10/05/10: 4.1/ 6
 

Running Wilde (Fox) – Tues. 9:30 p.m.

9/21/10: 3.9/ 6
9/28/10: 3.3/ 5
10/05/10: 2.6/ 4
 

One year earlier, the fall 2009 edition of So You Think You Can Dance averaged a 3.3/ 5 on Oct. 6, 2009, but the lead-in support was only a 4.3/ 7 from Hell’s Kitchen. Retention for Raising Hope out of the 8:30 p.m. portion of Glee (8.2/12) was only 50 percent.

 

Next was NBC care of inspirational The Biggest Loser at a below-average 4.6/ 7 in the overnights from 8-10 p.m. One year earlier, it averaged a 4.9/ 8 on Oct. 6, 2009. Here is the half-hour breakdown: