Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!
Four days into the 2011 NCAA Division I Men’s Basketball Tournament, CBS Sports and Turner Sports are reporting the best overall average ratings to date in 20 years, with a 5.1 rating/12 share in households, according to Nielsen Media Research data. Comparably, coverage on CBS, TBS, TNT and truTV (based on a weighted average) is up by 11 percent to date from CBS alone one year earlier. Total viewers (7.83 million) have increased by 12 percent.
Coverage on the four platforms on Saturday, March 19 scored a 5.9/14
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in