CBS’ Thursday Winning Streak Continues

Friday, November 21, 2008
Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Lackluster Fox
Ratings Box:
What’s Hot/What’s Not
On the Air This Weekend:
Prime-Time Programming Options 
TV Tidbits:
Notes of Interest
TV Trivia Time:
First to Launch
Prime-Time Metered Market Thursday Ratings:
CBS Dominates; Lackluster Fox
Thursday 11/20/08
CBS   8.4/13
ABC 7.1/11
NBC 5.0/ 8
Fox    3.1/ 5
CW    2.6/ 4

Note: Year-to-year overnight comparisons were not available.


Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, November 20, 2008.   

-Yesterday’s Winners:
Survivor: Gabon (CBS), CSI (CBS), Grey’s Anatomy (ABC)
-Yesterday’s Losers (excluding repeats):

My Name is Earl (NBC), Kath & Kim (NBC), Kitchen Nightmares (Fox), Life on Mars (ABC)

-Ratings Breakdown:

Chalk up another overnight Thursday victory for CBS with its combination of an amazing episode of Survivor: Gabon (#1: 6.9 rating/11 share), CSI (#1 show of the evening: 11.2/17) and Eleventh Hour (#1: 7.1/11), which continues to squander the lead-in support from CSI. Compared to the second half of CSI (11.4/17 at 9:30 p.m.), Eleventh Hour held only 62 percent, and it dipped by nine percent in the second half-hour (7.4/12 to 6.7/11). As for Survivor, Randy being totally duped last night was one of the greatest moments in the history of the show. Whoo hoo!!! 


ABC, as usual, finished second overall in the Thursday overnights care of Ugly Betty (#2: 6.3/10), Grey’s Anatomy (#2: 9.6/15), which will still likely win the 9 p.m. hour among adults 18-49, and Life on Mars (#3: 5.4/ 9), which is officially moving to Wednesday at 10 p.m. (out of Lost) on Jan. 28. For more on ABC’s midseason changes, see TV Tidbits below.


Next was NBC with its line-up of tired My Name is Earl (#3: 4.2/ 7), inane Kath & Kim (#3: 3.7/ 6), always demographically reliable The Office (#3: 4.9/ 7), compatible 30 Rock (#3: 4.5/ 7), and soon-to-conclude ER (#2: 6.5/10). Considering NBC’s massive woes elsewhere, it’s really too bad veteran ER is ending this season.


Fox had another uneventful Thursday as a result of two episodes (original and repeat) of Kitchen Nightmares, which averaged a 3.1/ 5 in the overnights from 8-10 p.m. And the CW capped off the evening with aging Smallville (#5: 3.1/ 5) and companion Supernatural (#5: 2.3/ 4). Although the future of Smallville beyond this season is a question mark, there is every reason to believe Supernatural will be back. As for Fox, don’t forget that relocated Bones and returning Hell’s Kitchen will populate Thursday effective in first quarter.

Source: Nielsen Media Research data
Ratings Box:
What’s Hot/What’s Not
-Nov. 2008 Ratings Update:

Three weeks into the November 2008 sweeps, leadership is mixed between CBS and ABC. CBS remains the most-watched network, with 1.43 million more viewers than second-place ABC. And ABC and CBS are tied for No. 1 among adults 18-49, with losses for both networks in both categories from the comparable year-ago period. The five broadcast networks, in fact, are down from one year earlier, with an average loss of 3.63 million viewers (42.62 to 38.99 million) and 12 percent among adults 18-49 (14.5 to 12.7 rating). The biggest loser is Fox, with erosion of 1.30 million viewers (8.05 to 6.75 million) and 19 percent in the demo (3.2/ 8 to 2.6/ 7).


Here are the final national results from Thursday, Oct. 30 through Wednesday, November 19 (with percent change versus the year-ago period in parentheses):

Total Viewers:

CBS: 11.74 million (- 3), ABC: 10.31 (- 8), NBC: 7.98 (- 5), Fox: 6.75 (-16), CW: 2.21 (-21)

Adults 18-49:

CBS: 3.1 rating/8 share (- 9), ABC: 3.1/ 8 (-14), NBC: 2.9/ 8 (- 9), Fox: 2.6/ 7 (-19), CW: 1.0/ 3 (- 9)