CBS Scores Monday Overnight Victory

THE PROGRAMMING INSIDER

Tuesday, June 30, 2009

 

Prime-Time Metered Market Monday Ratings:

CBS Wins; Viewers Do Not Embrace an American Idol Encore

 
Ratings Box:

What’s Hot/What’s Not

 

On the Air Tonight:

Prime-Time Programming Options

 
TV Tidbits:
Notes of Interest
 

TV Trivia Time:

In Between Gigs

__________________________________________________________________________
 

CBS Wins; Viewers Do Not Embrace an American Idol Encore

 
Monday 6/29/09
 

              HH
          Rtg/Shr

CBS    4.9/ 8
NBC   4.4/ 7
ABC   4.0/ 7
Fox     3.1/ 5
CW     0.6/ 1
 
———-
 

-Percent Change From the Year-Ago Evening (Monday, June 30, 2008):

NBC: +37, ABC and CBS: – 2 each, CW: -25, Fox: -44

 
———-
 

Note: The fast affiliate results for Monday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Monday, June 29, 2009.   

 
 
-Ratings Breakdown:

CBS led this final June Monday in the overnights, followed by NBC, ABC, Fox and the CW. But, as expected, the Eye net’s relocated How I Met Your Mother may not be strong enough to anchor the evening. An encore telecast of the sitcom was third in the 8 p.m. half-hour, with a 3.5 rating/6 share. Next was a repeat of Rules of Engagement (#3: 3.7/ 6 at 8:30 p.m.), which returns in midseason, followed by encores of Two and a Half Men (#1: 6.1/10), recently moved The Big Bang Theory (#1: 5.2/ 8) and CSI: Miami (#1: 5.6/10) from 9-11 p.m. While The Big Bang Theory will find more viewers out of established Two and a Half Men next season, it was fine where it was anchoring Monday. Why “fix” something if it is not broken?

 

NBC’s overused Law & Order franchise populated the 8-10 p.m. block, with a repeat of the parent series (#2: 3.9/ 7) at 8 p.m. and Law & Order: Criminal Intent (#3: 4.2/ 7) at 9 p.m. These episodes of Criminal Intent, of course, originally aired on USA. Capping off the evening on NBC was more coverage of Michael Jackson on Dateline at a second-place 5.1/ 9 at 10 p.m. Still hard to believe, isn’t it?

 

ABC had a typical early summer Monday with its combination of a two-hour installment of The Bachelorette (4.5/ 8), which built in every half-hour, and uneventful Here Come the Newlyweds (#3: 2.9/ 5 at 10 p.m.). Take a look at the half-hour breakdown for The Bachelorette:

 

The Bachelorette (ABC)

8:00 p.m.: 4.2/ 8 (#1)

8:30 p.m.: 4.3/ 7 (#1)

9:00 p.m.: 4.8/ 8 (#2)

9:30 p.m.: 5.0/ 8 (#2)

 

In an unprecedented move, Fox replayed the American Idol performance show from early in the season which was devoted to the music of Michael Jackson. There was little interest, however, with an overall fourth-place 3.1/ 5 in the overnights from 8-10 p.m.

 

Last, and very least, were repeats of the CW’s Gossip Girl (0.7/ 1) and One Tree Hill (0.5/ 1), which flip time period next season. To keep you interested, here is the upcoming Monday schedule for next fall. 

 
ABC
 8:00 p.m. Dancing With the Stars (two hours)
10:00 p.m. Castle
 
CBS
 8:00 p.m. How I Met Your Mother (new time)
 8:30 p.m. Accidentally on Purpose (new)
 9:00 p.m. Two and a Half Men
 9:30 p.m. The Big Bang Theory (new time)
10:00 p.m. CSI: Miami
 
NBC
 8:00 p.m. Heroes (new time)
 9:00 p.m. Trauma (new)

10:00 p.m. The Jay Leno Show (new)

 
Fox
 8:00 p.m. House
 9:00 p.m. Lie to Me (new day)
 
CW
 8:00 p.m. One Tree Hill (new time)
 9:00 p.m. Gossip Girl (new time)
 

Source: Nielsen Media Research data

____________________________________________________________________________
 

Ratings Box:

What’s Hot/What’s Not

 

-Nightline Dominates in Late Night:

Everyone remains focused on the late night battle of Conan O’Brien versus David Letterman. But based on fast affiliate data for Friday, June 26, ABC’s competing Nightline had the most number of viewers for the third night in a row. Nightline (which focused on Michael Jackson) averaged 4.19 million viewers compared to 3.72 million for NBC’s The Tonight Show with Conan O’Brien and 3.09 million for CBS’ The Late Show with David Letterman.