CBS in Repeats Lifts ABC to Thursday Victory


THE PROGRAMMING INSIDER
Friday, February 6, 2009
  
CBS in Repeats Leads ABC to Victory
 
Ratings Box:
What’s Hot/What’s Not
 

Remembering David Waldon

 

On the Air This Weekend:
Prime-Time Programming Options 

 
TV Tidbits:
Notes of Interest
 
TV Trivia Time:

Funny Duke

 
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CBS in Repeats Leads ABC to Victory
 
Thursday 2/05/09
 

               HH
         Rtg/Shr

ABC 7.6/12

Fox    5.7/ 9

CBS   5.6/ 9

NBC 4.5/ 7

CW    2.5/ 4

 
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-Percent Change From the Year-Ago Evening (Thursday, Feb. 7, 2008):

ABC: +13, Fox: – 3, CW: – 7, NBC: -25, CBS: -28
  

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Note: The fast affiliate results for Thursday will be posted at PIFeedback by 12 p.m. ET. Go to the website, click on Ratings Box (the first category), then Last Night’s Results, and Thursday, February 5, 2009.   

 
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-Yesterday’s Winners:

Bones (Fox), Grey’s Anatomy (ABC), CSI R (CBS), Private Practice (ABC)

 
-Keep a Positive Adult 18-49 Eye On:
The Office (NBC)
 

-Yesterday’s Losers (excluding repeats):

My Name is Earl (NBC), Kath & Kim (NBC)

 
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-Ratings Breakdown:

ABC moved into the overnight winner’s circle on this first Thursday in February, with a 1.9 rating point advantage over second-place Fox. A night of all repeats resulted in a third-place finish for CBS, followed by NBC and the CW, which still has some traction on Thursday.

 

Fox’s recently relocated (and under-appreciated) Bones was first in the 8 p.m. hour, with a 6.7 rating/11 share in the overnights. Next was ABC’s Ugly Betty (5.3/ 8), which has not benefited without CBS’ competing Survivor in the mix (and will be taking a temporary break shortly). In the battle of the 8-9 p.m. sitcoms, repeats of CBS’ The Big Bang Theory (#3t: 3.9/ 6) and How I Met Your Mother (#3: 3.8/ 6) actually outdelivered original episodes of NBC’s My Name is Earl (#3t: 3.9/ 6) and soon-to-conclude Kath & Kim (#4: 3.3/ 5) by an average of seven percent. As I always say, if you are not watching The Big Bang Theory, you are missing the funniest comedy currently on the air. As for My Name is Earl, NBC needs something stronger to open the evening with.

 

Capping off the 8-9 p.m. time period was the CW’s still relatively potent Smallville at a 2.7/ 4. For the CW, that is still a positive. 

 

Minus an original episode of CBS’ competing CSI, Grey’s Anatomy on ABC won the 9 p.m. hour, with a 9.3/15 in the overnights. But under a 10-rating in the overnights is a noticeable decline for the soapy medical drama (which featured a cross-over with spin-off Private Practice last night). 

 

Second at 9 p.m. was CBS’ CSI encore at a 7.6/12. Comparably, that built by a hefty 95 percent out of the repeat of How I Met Your Mother. Also populating the 9 p.m. hour was NBC’s The Office (5.0/ 8) and 30 Rock (4.3/ 7), Hell’s Kitchen on Fox (4.8/ 8), and the CW’s Supernatural (2.4/ 4), which remains a good fit out of Smallville. Don’t let the 5-overnight rating for The Office fool you…this sitcom always scores among adults 18-49. 30 Rock, however, really lagged in the quality department last night, didn’t it? It was just plain idiotic. Keep that in mind, Emmy voters.

 

The Grey’s Anatomy cross-over gave Private Practice a nice lift, with the sophomore drama at a season-high (and dominant) 8.3/14 at 10 p.m. Comparably, retention out of the second half of lead-in Grey’s Anatomy (9.6/15 at 9:30 p.m.) was a solid 86 percent. Tied for second in the hour were NBC’s soon-to-depart ER and a repeat of CBS’ Eleventh Hour, each at a 5.3/ 9 in the overnights. Remember the days when ER would always score a 20+ overnight household rating? Times have changed, and not necessarily for the better.