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Adding a new level of interactivity to its radio station Web sites, CBS Radio launched Friday (Oct. 10) a new “now playing” widget that allows listeners to own, share and play music on demand. Beta-tested at CBS’ stations in Dallas, San Francisco and Orlando, the widget will be rolled out to every CBS Radio music station over the next four to six weeks.
In addition to displaying title, artist and album of songs currently being played, listeners can also access the previous 10 tracks aired on the station and purchase the music through either iTunes or Amazon.com.
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