Week of April 13, 2009
On the Air Tonight:
Prime-Time Programming Options
The Stratford Inn
Fox Wins; Tuesday Telecast of ABC’s The Unusuals Fails to Deliver
CW 1.4/ 2
-Percent Change From the Year-Ago Evening (Tuesday, April 22, 2008):
CBS: +27, NBC: +15, Fox: – 7, CW: -12, ABC: -23
American Idol (Fox), Dancing With the Stars (ABC), NCIS R (CBS), The Mentalist R (CBS)
-Keep a Positive Eye on Among Adults 18-49:
-Yesterday’s Losers (Excluding Repeats):
According to Jim (ABC), Reaper (CW), 90210 (CW), The Unusuals (ABC)
Fox, of course, won Tuesday on the strength of American Idol, which kicked-off the evening with a healthy 13.4 rating/22 share in the overnights from 8-9 p.m. As for the bottom-three tonight, the choices are simple: Anoop, Matt and Lil. Now take your pick which two will be leaving. Mine are Matt, who chose a smart song last night (“Stayin’ Alive”) given he had a second chance last week, and Lil, who thinks she is better than she actually is. As for Simon Cowell, the cocky judge has announced he will be leaving the show once it falls out of the top of the rankings. Note to Simon: that will not be happening anytime soon.
American Idol led into Fringe, which dipped to third at 9 p.m. with a disappointing 6.4/10 in the overnights. I refer to Fringe that way because retention out of the second half of lead-in American Idol (14.1/22 at 8:30 p.m.) was only 45 percent. That is not a positive.
Second-place CBS is, no doubt, testing the waters for next season with 8-9 p.m. repeats of The Big Bang Theory (#3: 4.1/ 7) and Two and a Half Men (#3: 4.8/ 7) stepping in for the regularly scheduled NCIS, which shifted to 9 p.m. An encore telecast of NCIS at 9 p.m. (#2: 8.2/12), which still delivered, led into a repeat of The Mentalist at a dominant 8.4/14 in the overnights at 10 p.m. As I have said on numerous occasions, why potentially move The Mentalist if it already works so well Tuesday at 9 p.m.?
ABC and NBC tied for the No. 3 spot in the overnights, with ABC benefiting, no doubt, by Dancing With the Stars. The live Dancing With the Stars Results Show finished first in the 9 p.m. hour, with a 9.4/15. Comparably, that built from begging to be canceled According to Jim at 8:30 p.m. (2.4/ 4) by a whopping 292 percent. So long, Lawrence Taylor. Earlier in the evening on ABC was an 8 p.m. installment of According to Jim (#4: 2.6/ 4), which was two episodes too many of this inane comedy. A last minute Tuesday 10 p.m. airing of The Unusuals, meanwhile, was no better than its failing Wednesday performance, with a third-place 4.3/ 7. Particularly negative for The Unusuals was a loss of an estimated 24 percent in the second half-hour (4.9/ 8 to 3.7/ 6).
Over at NBC was another two-hour edition of The Biggest Loser, which was above-average at a 5.5/ 9 from 8-10 p.m., followed by a repeat of the already renewed Law & Order: SVU at a second-place 5.2/ 9 at 10 p.m. Here is the half-hour breakdown for The Biggest Loser, which always generates interest among adults 18-49:
The Biggest Loser (NBC)
8:00 p.m.: 4.8/ 8 (#2)
8:30 p.m.: 5.1/ 8 (#2)