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Chalk it up to the disruptive influence of the Winter Olympics or the vicissitudes of the overall basic-cable landscape, but as far as prime-time ratings are concerned, the first quarter of 2010 was completely schizoid.
According to Nielsen ratings data, exactly half of the top 40 ad-supported cable networks showed improvement in prime-time versus the year-ago period, while the remaining 20 channels lost ground. All told, eleven nets notched double-digit ratings gains in Q1, a period that was also marked by more than a few violent shifts in the other direction.
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