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Cost efficiencies, top-tier sports franchises and a wealth of buzz-worthy original series helped U.S. cable networks amass a record ad sales haul in 2010.
After having crunched the numbers for all ad-supported cable nets, the Cabletelevision Advertising Bureau announced that national ad sales tallied up to $20.5 billion, up 10 percent, or $1.8 billion, versus the previous year’s $18.7 billion.
During a recession-wracked 2009, national ad sales inched ahead a mere 2 percent ($330 million).
Cable’s strong performance was a function of high-profile breakouts such as MTV’s Jersey Shore, AMC’s The Walking Dead, TNT’s Rizzoli & Isles and USA Network’s Covert Affairs.
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